Blog
Stop Wasting Money on Organic Visitors
Google decided long ago that brands would have to spend money to defend their most precious assets from their competitors: their brand names. Instead of focusing on new, incremental customers, brands today are still spending a good portion of a staggering $144.8 Billion on search advertising, with many of those clicks coming from their most loyal customers. What if you could save money on organic visitors to your stores? Paying for Organic Traffic to Your Stores Most brick-and-mortar brands don’t realize it, but they have a problem similar to this. Many drive-to-store campaigns result in the brand paying for organic …
Even Amazon Agrees: Shoppers Prefer Physical Stores
Online retail sales have been steadily increasing since Amazon first launched their book selling website in 1995, but despite many predictions to the contrary, the physical store still reigns supreme, with over 85% of retail sales being conducted in person. Despite Amazon’s incredible market share of eCommerce sales, the online store accounts for just 1% of total retail sales. This week Amazon is doubling down on the continued endurance of physical stores with the appointment of Doug Harrington, CEO, Worldwide Amazon Stores. In addition to over 500 Whole Foods Markets, Amazon’s physical stores include Amazon Go convenience stores, Amazon Books …
Locala’s Commitment to Corporate Social and Ethical Responsibility
Building on the steps that Locala, formerly S4M, has taken to reduce its carbon footprint and create an environment of diversity and inclusion, Locala has announced a continued commitment to engage employees in carrying out our mission. “As our company grows, so does our commitment to operating in a socially and ethically responsible manner by further solidifying and organizing our sustainability and diversity initiatives. We are thrilled to have had such an overwhelming response by our employees around the world to help support these causes,” commented Christophe Collet, CEO. Our Planet: Reducing Our Carbon Footprint In 2021, Locala received Bronze …
Leveraging Technology and Real Time to Generate In-Store Traffic
With the hybridization of consumption modes accelerated by Covid, stores must rethink their strategy to generate traffic. This is what Locala helps them do, as founder and CEO, Christophe Collet, explains. What is Locala’s mission and what are its solutions? For more than 10 years, Locala has been a leader in the drive-to-store market. We believe that the store is not only a place to sell, but also a place to connect with people and our mission is to drive as much traffic as possible to restaurants, stores and car dealerships. We are a drive-to-store platform, whose sole purpose is …
The Importance of UX Design on Ad Platforms
Learn why Sophie Delrot, VP Design at AskLocala, believes good UX design is key when creating an ad platform that actually performs – especially for small and medium businesses. Digital advertising has gone through many stages of evolution throughout the years. However, ever since programmatic—that is, data-driven, automated, digital—ad buying has become the norm for the vast majority of all ad spending, UX design has largely been forgotten as an essential element of advertising-platform design. This is the case primarily because highly skilled, experienced traders are now operating the actual campaigns, so there is little need to create intuitive, easy-to-use …
Ask Locala Belgium Launch Party – March 24th
To celebrate our 10th anniversary, Ask Locala Belgium has organized a launch party at the Jardin du Grand Hospice for the occasion. With the participation of agencies and direct clients, we celebrated our past success and shared a drink to all the new things that are coming. Beautiful memories that we can share with you today through the following pictures: Thank you again for your presence! More pictures here
S4M Stars – Janis Ramos, Head of Customer Success Americas
We’re a growing team, dedicated to making S4M the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our services to give our customers the best experience possible. At S4M, we love what we do and the people we do it with. Spotlight on Janis, our Head of Customer Success Americas in Miami! What does it mean to be Head of Customer Success Americas? As HCS, I’m responsible for maximizing customer satisfaction and engagement with S4M’s products or services, while managing a team within the US territory. How would you describe yourself? I’d say I’m hardworking, persistent, …
Stay Calm. There Is A New Path Forward
A lot of people are tired. They’ve grown weary of the lack of business certainty that the ongoing unpredictability of Covid-19 has wrought. For retail decision-makers, the past 18 months have been full of twists, turns, and massive challenges. But what could you expect from an unprecedented global health crisis impacting every single aspect of our lives? The ongoing Covid battle has put many folks on their back foot again. The retail industry, in particular, has been losing sleep of late due to Covid’s negative impact on foot traffic and the disturbances in the supply chain, which have diminished inventory …
S4M Stars – Arnaud Taffo, Support Account Manager
We’re a growing team, dedicated to making S4M the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our services to give our customers the best experience possible. At S4M, we love what we do and the people we do it with. Spotlight on Arnaud, our Support Account Manager in Montreal! What does it mean to be Support Account Manager? My job consists in assisting our traders and account managers in their daily routine so that they can perform well and achieve their goals. Whether it’s getting an issue resolved on the frontend or pulling data from …
The impact of Apple’s iOS AppTrackingTransparency on S4M clients
As a largely responsible, self-regulated sector, the AdTech industry has regularly taken a mindful stance on data collection and consumer privacy throughout its existence. With the launch of Apple’s App Tracking Transparency Framework (ATT) in iOS 14.5 and continuation in iOS 15, Apple has used their vertical integration of hardware and software to limit access to anonymized consumer data, and thus creating doubt in the minds of some as to their ability to continue activation and measurement activities similar to years past. At S4M, we’ve been preparing for this update for some time as one of our most important priorities …