Blog
Report – Retail Media Advertising 2021
The Retail Media Advertising 2021 report by eMarketer provides an overview of the emerging retail media network and some considerations that retailers have shared with regards to its inception. We are proud to have Stan Coignard, our S4M Americas CEO, and Shareena Fontaine, our US Marketing Manager, as contributing industry sources to this piece. As brands explore the new retailer media network trends, we’re happy to share how S4M’s ten years of machine learning optimization assists the world’s top advertisers with exclusive cross-retailer strategies, competitor conquesting campaigns, and independent measurement. These capabilities enable our clients to expand their visibility and …
‘Tis the Season to SHOP
This holiday season, “revenge shopping” will very much be top of mind for many shoppers who have been ravenous to return to pre-pandemic shopping habits. With heavy consumer demand and vaccination numbers continuing to increase, a dynamic opportunity for brick and mortar stores has arisen all over the world. Looking back just one short year ago, retailers have quickly adapted to a new shopping landscape and customers have adjusted to a new normal. According to eMarketer, retail sales between November and December are expected to reach $1.147 trillion. The US, pummeled hard with store closings last spring and summer, has …
S4M Stars – Tomás Gowland, Senior Trading Manager
We’re a growing team, dedicated to making S4M the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our services to give our customers the best experience possible. At S4M, we love what we do and the people we do it with. Spotlight on Tomás, our Senior Trading Manager in New York! What does it mean to be Senior Trading Manager? My job means I get to work with sales, pre-sales, and account managers to set up and manage mobile ad campaigns. I use data analysis to optimize on bidding, pacing, performance, and margin and ensure all …
S4M Stars – Aurélie Guérit, Regional Account Manager
We’re a growing team, dedicated to making S4M the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At S4M, we love what we do and the people we do it with. Spotlight on Aurélie, our Regional Account Manager in APAC! What does it mean to be Regional Account Manager? Being Regional Account Manager involves working closely with Sales to build strategic proposals and coordinating internal teams (Designers, AdOps, Traders) to set up campaigns on time and ensure that client needs are understood and satisfied in …
S4M Stars – Ludovic Garnier, Knowledge Base Content Manager
We’re a growing team, dedicated to making S4M the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At S4M, we love what we do and the people we do it with. Get to know us! What does it mean to be Content Manager? In my opinion, knowledge and intelligence are the foundation of workplace productivity and business efficiency. As we are a worldwide company, it’s interesting to develop a common culture and language across the globe. For example, a sales member in the US will …
We’re standing together with Belgium to help flood victims
Nearly two weeks after unprecedented rains have hit several regions across Europe, Belgium is slowly recovering and rebuilding what has been devastated. In this very difficult and painful time, S4M’s thoughts and prayers are with the families of those victims and all in Belgium who have been affected by this catastrophe. At S4M, we want to do our bit to support the Belgian community and help those people who have been struck by the floods get back on their feet. We want to leverage our technology and capabilities and use the power of advertising as a force for good. Advertising …
S4M Stars – Sarah Moortgat, Sales Manager Benelux
We’re a growing team, dedicated to making S4M the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At S4M, we love what we do and the people we do it with. Get to know us! What does it mean to be Sales Manager? It basically means working on developing new partnerships and ensuring a good and solid relationship with our clients. Always with a smile on! How would you describe yourself? I’d say I’m cheerful, sociable, funny (at least from my point of view) and …
S4M is named on AdExchanger’s 2021 Programmatic Power Players
Last week, S4M was named on the ‘2021 Programmatic Power Players’ list at AdExchanger. This list recognizes the top agencies and strategic partners in the programmatic advertising world. The judges evaluated hundreds of agencies and strategic partners worldwide based on the strength and breadth of offerings, documented case studies and client references. At S4M, we deliver advertising that drives more customers to stores, dealerships, and restaurants. We help brands move away from proxy media metrics to measure the real-world performance of their advertising spend in a single unified platform that links their investments back to real-world measurements. Our Technology Our …
Deterministic Audience Insights For Drive-to-Store Campaigns
S4M partnered with zeotap, the global deterministic identity and data platform. This partnership enables S4M to leverage zeotap’s deterministic audience segments and consumer insights on behalf of their clients for their drive-to-store campaigns across Europe, the US, Canada and LATAM. Zeotap provides data from unique enterprise sources such as security companies and payroll providers. It has access to more than one billion global unique profiles with ID-verified sociodemographic and raw app usage data as well as granular purchase intent data. Thanks to this partnership, S4M can provide a holistic understanding of consumers, allowing marketers to turn them into actionable insights …
Générez du trafic vers vos magasins avec le ciblage d’audience de S4M
S4M, la plateforme drive-to-store, cible la bonne audience pour vos campagnes drive-to-store. Notre plate-forme propriétaire Fusio est la boîte à outils tout-en-un pour les spécialistes du marketing, fournissant des informations grâce au ciblage d’audience qui vous aideront à attirer les bons clients dans vos magasins physiques. Ce ciblage consiste à analyser le comportement agrégé des consommateurs en ligne et hors ligne, comme les données de localisation historiques, pour diviser les consommateurs anonymisés en groupes par intérêts ou affinités, tels que les « passionnés d’automobile » ou les « premiers utilisateurs de technologie ». La plate-forme de S4M est agnostique, vous …