Google decided long ago that brands would have to spend money to defend their most precious assets from their competitors: their brand names. Instead of focusing on new, incremental customers, brands today are still spending a good portion of a staggering $144.8 Billion on search advertising, with many of those clicks coming from their most …
With the hybridization of consumption modes accelerated by Covid, stores must rethink their strategy to generate traffic. This is what Locala helps them do, as founder and CEO, Christophe Collet, explains. What is Locala’s mission and what are its solutions? For more than 10 years, Locala has been a leader in the drive-to-store market. We …
Leveraging Technology and Real Time to Generate In-Store Traffic Read More »
A lot of people are tired. They’ve grown weary of the lack of business certainty that the ongoing unpredictability of Covid-19 has wrought. For retail decision-makers, the past 18 months have been full of twists, turns, and massive challenges. But what could you expect from an unprecedented global health crisis impacting every single aspect of …
The Retail Media Advertising 2021 report by eMarketer provides an overview of the emerging retail media network and some considerations that retailers have shared with regards to its inception. We are proud to have Stan Coignard, our S4M Americas CEO, and Shareena Fontaine, our US Marketing Manager, as contributing industry sources to this piece. As …
This holiday season, “revenge shopping” will very much be top of mind for many shoppers who have been ravenous to return to pre-pandemic shopping habits. With heavy consumer demand and vaccination numbers continuing to increase, a dynamic opportunity for brick and mortar stores has arisen all over the world. Looking back just one short year …
This year, Juneteenth, the nationally celebrated commemoration of the end of slavery in the US, will be celebrated on a larger scale than ever before. Just days before the holiday, the Senate passed a bill to make Juneteenth a federal holiday and now awaits approval from the House. Many major companies already recognize Juneteenth as …
Juneteenth and The Importance of the BIPOC Community Read More »
2020 was a particularly difficult year for brick-and-mortar. On top of ongoing concerns like the shift to ecommerce or how to engage with customers looking for more innovative in-store experiences, retailers now had to contend with a global pandemic that was shifting the marketplace like never before. Social distancing and successive lockdowns took their toll …
Master the tricks of drive-to-store advertising with The Drive-to-Store Handbook Read More »
The COVID pandemic definitely altered the grocery industry, bringing on the accelerated growth of online grocery ordering and delivery systems, but people still prefer to shop in-store for their groceries and food. Year-over-year growth of online grocery shopping will slow to 4.9% in 2021, down from a 41.9% growth rate in 2020. According to data …
66% of Gen Z will shop in-store for their food and beverages Read More »
With the holidays right around the corner, advertisers are considering the best channels to drive in-store while promoting their Black Friday deals. But with the serious impact that the pandemic has had on store openings, inventory, and hours, getting people to visit has become a challenge. But people are still planning to do their holiday …
Make the Most of This Year’s Black Friday with Drive-to-Store Advertising Read More »
Brick-and-mortar has been under a lot of pressure in recent years, and while talk of a retail apocalypse might have been overblown, retailers have faced a lot of challenges, including the boom of eCommerce, the rise of real estate rents for many shops and businesses, as well as the demand from consumers for better, more …
2020 hasn’t been an easy year for high-street retailers, and with more lockdown-type restrictions looming ahead of the winter months, a classic drive-to-store strategy might not be the right choice for every business. Remaining top of mind and showing your audience how you’re still supporting them can mean a speedy recovery when you go back …
Advertising strategies to keep your business top of mind during lockdown Read More »
It goes without saying that this year’s holiday shopping season and overall seasonal celebrations will be unlike any other we’ve experienced. There is a myriad of things that are going to impact how people shop, when and where people shop, and the availability of items they’re shopping for. We know that there will be certain …
Four Tips to Boost Visits and Sales This Holiday Season Read More »
In this series, we’ve aimed to share three key strategies that political advertisers should consider for their digital campaigns if they want to win big during an election year. In this final installment, we are focusing on the importance of having an effective delivery method of a campaign message to connect with voters. In order …
Deliver engaging ads that highlight your campaign platform Read More »
In the next installment of our political advertising series, we’re sharing how advertisers can leverage voter’s behavior and interest in order to effectively connect with them. Political advertisers should consider partnering with a partner that has access to the breadth and depth of accurate audience insights and understanding. This understanding of where a person stands …
Reach registered US voters based on past behaviors and social interest Read More »
It’s clear to see that no one, not brands nor consumers, was prepared for the upheaval that the COVID-19 pandemic brought on. And with many US states still in uncertainty about certain aspects of updated reopening plans, we’re already predicting that the back-to-school shopping season might look different than ever before. Back-to-School is a billion-dollar …
How to prepare for the 2020 back-to-school shopping season Read More »
We’re rolling out three things that political advertisers should be thinking about this election year. In this piece, we are sharing how advertisers can leverage location data to develop a winning strategy. It’s clear that mobile continues to be the device that people spend the most time with. Along with that comes the location data …
Target registered US voters by their precise location and political affiliation Read More »
It’s undeniable the recent pandemic has had massive implications on physical retail. From the way people shop, to how they spend their free time and how they move around, COVID-19 has left a lasting impact on consumer behavior. As consumers head back into stores, brands are rethinking their advertising strategy to better meet new customer …
Rethink Your Advertising Strategy with our Back-to-Store Report Read More »
With the COVID-19 pandemic impacting nearly every aspect of our daily lives, we’ve had to adjust to a new sense of normal. So far this year, we’ve seen major disruptions to events that we are accustomed to such as graduations, major sporting competitions, and awards circuits. This year also happens to be host to a …
Leverage mobile to reach registered voters at home in the US Read More »
S4M partnered with insights company Happydemics to study how consumer behavior is evolving with the easing of lockdown in France. We surveyed more than 1,000 French citizens, aged between 18 and 65+, to get a view of how the crisis has impacted consumers’ habits and expectations. Here are a few takeaways: Nearly half of the people surveyed …
Retail – Post-confinement consumer trends in France Read More »
Last year S4M took a new approach on how we wanted to help our different communities across the globe. Whether it be helping to remove carbon emissions through our partnership with Ecotree or donating revenue to help hospitals fight COVID-19 in France, we are looking at how we can give back. Partnering with Givsly in …
This is not the first time that the advertising industry has had to deal with an unprecedented global situation that resulted in major challenges for brands and agencies. Throughout, major brands have become staples within American culture, and this is not the time for them to abandon their customers — this is the time for …
How brands can help their consumers during times of uncertainty Read More »
S4M is introducing academy, 20-minute training sessions on drive-to-store. These weekly webinars are here to help you learn something new and prepare to get ahead of your competitors when we can go back to the shops! Click on the links below to register for the session of your choice or watch our replays: April 1 …
Introducing Academy – 20-minute training sessions from S4M Read More »
2019’s coming to a close, and with it ends a decade of innovation. In 2010, the iPhone outsold Blackberry for the first time, changing the way people accessed the internet and revolutionising the advertising industry. Since then we’ve seen Facebook become more than a social network, as it established its dominance on the advertising industry alongside Google. …
2030 Trends – Are you ready for this new decade? Read More »
Getting customers off the couch and into stores can be difficult. That’s why advertisers are set to spend $133.5 billion by 2023 on drive-to-store advertising – campaigns which increase visits to stores, dealerships and restaurants. Drive-to-store is S4M’s bread and butter, so to help you get the biggest bang for your buck, we’ve put together …
Infographic – How to run a successful Drive-to-Store campaign Read More »
As the digital advertising landscape evolves, brands are searching for effective ways to keep up with rapidly changing marketplace dynamics. Looking ahead, you’ll need to reach customers with engaging, relevant messaging to have a lasting impact that will get them into your stores. From the advent of 5G and industry standardization to redefining traditional success …
2020 Trends: 2019’s almost over – what’s next for the industry? Read More »
As we move into November, you might notice brands launching their holiday advertising rollouts. Month-long campaigns to drive consumers into their stores for all of their holiday shopping. And while we know that eCommerce continues to grow as a method for consumer shopping, 87.6% of 2018 holiday spending was still through brick-and-mortar/ in-store retail. According …
Three ways for brick-and-mortar to win over eCommerce this holiday season Read More »
Buying furniture is never easy. Will this armchair still be comfortable in a few months? Will that green sofa still look good in a year? Ditto that coffee table? When we buy furniture, we are signing up to live with our purchases for a while – which increases the time and effort put into our …
Home & Furniture – Drive more customers to your showrooms and stores Read More »
L’été est fini. Septembre est là. Et, pour la plupart des parents, cela est synonyme d’une seule chose : la rentrée des classes. Pour plus d’un parent sur quatre, la rentrée des classes est vécue comme un moment de stress. Qui n’a jamais été confronté aux dilemmes du choix de couleur de cahier, de marque …
Rentrée des classes : Le mobile est le meilleur ami des parents Read More »
CCPA, California’s new privacy law, is designed to give consumers more control over their personal information and protect the data rights of California residents. The law, which is one of the strictest privacy laws to-date in the US, will have a direct impact on marketers and the digital advertising ecosystem. Learn more about CCPA and …
The LBMA and S4M Explain California’s New Privacy Law Read More »
Choose your KPI and we’ll ensure its performance With mobile influencing 90% of all car purchases, S4M brings to market a comprehensive strategy to drive-up dealership visits. Working hard to connect, engage and convert the modern car buyer, we guarantee the delivery of powerful KPIs at every stage of car buying – maximizing your ad-spend. Fill …
Book a meeting to discuss S4M’s new strategy to boost dealership visits Read More »