Blog
Indirizza traffico verso i tuoi negozi con il targeting per pubblico di S4M
S4M, la piattaforma drive-to-store, si rivolge al pubblico giusto per le tue campagne drive-to-store. La nostra piattaforma proprietaria Fusio è il kit di strumenti all-in-one per gli esperti di marketing, che fornisce approfondimenti attraverso il targeting del pubblico che ti aiuterà a portare i clienti giusti nei tuoi negozi fisici. Questo targeting consiste nell’analisi del comportamento aggregato dei consumatori online e offline, come i dati storici sulla posizione, per dividere i consumatori anonimi in gruppi in base a interessi o affinità, come “appassionati di automobili” o “appassionati di tecnologia per primi”. La piattaforma di S4M è indipendente, puoi accedere a …
Drive Traffic to Your Stores with S4M’s Audience Targeting
S4M, the drive-to-store platform, targets the right audience for your drive-to-store campaigns. Our proprietary platform Fusio is the all-in-one tool kit for marketers, providing insights through audience targeting that will help you get the right customers into your brick-and-mortar stores. This targeting consists of analyzing aggregated online and offline consumer behavior like historical location data to divide anonymized consumers into groups by interests or affinities, such as ‘auto enthusiasts’ or ‘early tech adopters’. S4M’s platform is agnostic, you can access any data provider of your choice to activate the right audience for your brand, plus you can also use first-party …
S4M launches its very first Retail Insights Barometer
There’s no denying it, the retail revolution is underway! Whether it’s from a digital or societal perspective, the industry is facing some profound changes that have been accelerated by the health crisis we are going through today. If digital-savvy consumers already wanted to regain control of their purchases before the crisis, helped by technology and its many applications, this desire to give meaning back to their consumption has intensified today and implies many in-depth transformations for retailers. At S4M, we want to help retailers drive more customers to stores, dealerships and restaurants by delivering outstanding advertising campaigns. This is why …
Juneteenth and The Importance of the BIPOC Community
This year, Juneteenth, the nationally celebrated commemoration of the end of slavery in the US, will be celebrated on a larger scale than ever before. Just days before the holiday, the Senate passed a bill to make Juneteenth a federal holiday and now awaits approval from the House. Many major companies already recognize Juneteenth as a day of observance including Nike, Target, and the NFL. But, this holiday isn’t just about giving employees the day off, it’s about acknowledging the African American community in a larger way outside of Black History Month. Historically, The BIPOC community has not been prioritized …
S4M Stars – Giulia Demontis, Design Manager
We’re a growing team, dedicated to making S4M the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At S4M, we love what we do and the people we do it with. Get to know us! What does it mean to be Design Manager? It involves creating something from nothing sometimes. Because of that, I always look for inspiration around me: even a little detail can give you the chance to develop a great idea! As a designer, I always do my best to create impacting …
Use one platform to improve your multichannel campaigns
We all know that a well-greased machine is much more than the simple sum of its parts. In the same way, multichannel campaigns are complex machines that work better when treated as one activity instead of multiple single-channel campaigns. And planning your multichannel campaigns doesn’t end just with crafting your strategy, it also includes planning how you’re going to run it. Choosing the right platform or team to run your advertising can really make an impact on the overall performance. The best way to ensure that performance is the best it can be, is to run all or most of …
S4M Stars – Giuseppe Mastrolonardo, IT Technician
We’re a growing team, dedicated to making S4M the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At S4M, we love what we do and the people we do it with. Get to know us! What does it mean to be IT Technician? As one of the company’s IT technicians, my responsibility is to make sure everyone else can do their job without any technical issues! Every position and every employee/intern is so dependent on their computer working correctly to do their job, that any …
Grand reopening – Belgium welcomes customers back to stores
2020 was the most unpredictable year most retailers have ever seen. But one thing is for sure, after long months of successive lockdowns, closed shops and social distancing, customers are ready, willing and able to hit their favorite spots. And today, the wait is finally over! Starting this week, Belgium will begin easing coronavirus restrictions in a bid to go back to normal and kick-start recovery. This is fantastic news for non-essential businesses such as fashion outlets, hairdressers, bars and restaurants, who saw their foot traffic decrease by 40% year-on-year because of the pandemic (COMEOS). As we enter a phase …
Use a store-centric strategy to increase visits across all your stores
Planning a national drive-to-store campaign should be done with a store-centric strategy in place to increase visits. Although bringing a national campaign with a store-centric strategy together might be a bit more complex, you already have all the knowledge you need from regional or local activities. You’ll just need to apply that perspective to a wider campaign to ensure that you maximize your performance per store, and you’ll be able to see a consistent uplift across all your points of sale. These are the four key areas to include in your plan for an effective store-centric strategy: 1. The location …
S4M Stars – Andrea Marchini, Head of Trading Italy
We’re a growing team, dedicated to making S4M the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At S4M, we love what we do and the people we do it with. Get to know us! What does it mean to be Head of Trading? I see myself as the campaigns’ mechanic. I care about delivery, performance and profitability and also about finding solutions that are ‘out of the box’ if something is outside the usual workflow (which, in the digital advertising environment, means almost all …