Blog
Plan your drive-to-store campaigns with our new location intelligence tool
Whether you are starting your drive-to-store advertising journey or you are seasoned in increasing your store traffic, there’s one thing that is true: you need data to make the right decisions. In this case, you need visitation data for the stores where you are running campaigns to understand the impact across the board. But you need more than the number of visits coming from your campaign, you need the total number of visits for each store. Collect this data over time and you’ve got a solid understanding of the visitation patterns that govern each POI. Our new location intelligence tool, …
Four Tips to Boost Visits and Sales This Holiday Season
It goes without saying that this year’s holiday shopping season and overall seasonal celebrations will be unlike any other we’ve experienced. There is a myriad of things that are going to impact how people shop, when and where people shop, and the availability of items they’re shopping for. We know that there will be certain difficulties associated with this year, but there is still a lot of opportunity for brands. According to eMarketer, nearly 48% of US shoppers are still planning to spend the same amount on their holiday shopping as they did in 2019. Yes, this year will be …
S4M wins Best Restaurant Campaign at the OMMA Awards
We’re thrilled to share that S4M won Best Restaurant Campaign at the OMMA Awards for our Nando’s activations in Singapore. For over 10 years, these prestigious awards have been honoring online marketing excellence across all industry sectors by recognizing companies and advertisers that push the potential of digital advertising. Our winning campaign saw Nando’s partner with S4M and media agency Vizeum Singapore to create dynamic mobile activations to drive customers to physical dining spots. To help the brand stand out, we developed a customized drive-to-store strategy using interactive mobile ad formats to target audiences with a proven interest in Nando’s restaurants. Our …
S4M Academy Podcast: Episode 3 featuring PubNative: The Importance of the User Experience
Over the past two years, data collection regulations have become more stringent in Europe and the US with GDPR and CCPA. Consumers are now getting back more control over their personal information when it comes to what is being shared with brands through mobile devices. As these policies come into the public light, consumers are more aware of what data of theirs is being collected. But on the other side of this uptick in user and data privacy control is the increased responsibility for advertisers to demonstrate the importance of WHY user data is obtained in the first place, and …
S4M Stars – Marianne Caron, Account Manager
We’re a growing team, dedicated to making S4M the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At S4M, we love what we do and the people we do it with. Get to know us! What does it mean to be Account Manager? Since I’m doing both pre-sales and post-sales, my days are never the same! My job basically consists of supporting all of our Canadian clients, and helping our sales win new campaigns. How would you describe yourself? I’m a traveler and explorer. Whenever …
S4M General Counsel Thomas Adhumeau appointed Chair of IAB Europe’s TCF DPA Outreach Working Group
IAB Europe has appointed S4M’s General Counsel Thomas Adhumeau chair of their TCF DPA outreach working group, as the body seeks formal approval of its Transparency and Consent Framework. The DPA Outreach Working Group was set up by the TCF steering group to raise awareness and understanding of the IAB’s Transparency and Consent Framework among data protection authorities across Europe and in the UK. The goal of the working group is to ensure the industry is able to engage with data protection authorities when necessary to address their questions and/or concerns with respect to the Framework. Any feedback received from …
S4M Academy Podcast Lab: Episode 2 featuring VIOOH: The Mobile + DOOH Impact
The onset of digital out of home has shifted what is considered a broadcast medium to a programmatic and dynamic one, merging the benefits of digital planning and measurement with the power of traditional media reach. The channel is now able to leverage advancing technology and gain better access to more consumer data, allowing digital billboards to provide targeted messaging. While mobile is a key driver in executing effective drive-to-store advertising campaigns, the importance of having an omnichannel approach has come to the forefront in order to be able to deliver the best possible results for brand clients. Recent research …
Top 3 creatives formats for drive-to-store and what makes them great
Crafting a great drive-to-store creative is not rocket science, but it’s something that can make or break a campaign. At S4M we have a creative studio team with over 10 years of experience, and we have crafted many exclusive formats using our proprietary ad builder tool that are optimized for drive-to-store. Here’s what we’ve found works best: Lean away from heavily interactive formats Interactive formats are great for branding campaigns because they keep customers engaged and increase brand recall. However, that means we’re already asking customers to do something (interact with the ad), so clicking through or visiting the store …
S4M launches ‘Proximity by S4M’ to boost retailers’ local growth in France
[vc_row][/vc_row][vc_column][vc_column_text]With shops, car dealerships and restaurants reopening for business in France, customers are more willing to spend than ever. But brick-and-mortar stores still have it tough, so we want to make sure they have the most successful ad campaigns possible to bring customers back through their doors. At S4M, we know that local business matters. That’s why we’ve launched Proximity by S4M in France – a new omnichannel offer designed to help local retailers succeed. Using unique local market data from an exclusive relationship with France Pub, Proximity by S4M delivers retailers insights into how to effectively plan and activate …
S4M Stars – Ronit Roy, Product Specialist
We’re a growing team, dedicated to making S4M the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At S4M, we love what we do and the people we do it with. Get to know us! What does it mean to be Product Specialist? For all the ads you see on websites and apps, a part is served by the product that I build with my team here in Marseille. My day’s work involves onboarding new users on the product and bridging the gap between clients’ …