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Apprenez à exécuter une publicité drive-to-store efficace avec The Drive-to-Store Handbook
La brique et le mortier ont subi de fortes pressions ces dernières années, et même si les discussions sur une apocalypse du commerce de détail ont peut-être été exagérées, les détaillants ont été confrontés à de nombreux défis, notamment l’essor du commerce électronique, la hausse des loyers immobiliers pour de nombreux magasins et entreprises, ainsi que la demande des consommateurs pour des expériences en magasin meilleures et plus engageantes. Puis vint 2020 et la pandémie de COVID-19 ; les magasins, les restaurants à domicile et les entreprises non essentielles ont été contraints de fermer et les gens évitaient les endroits …
Scopri come eseguire un’efficace pubblicità drive-to-store con il Manuale Drive-to-Store
I mattoni e malta sono stati sottoposti a molte pressioni negli ultimi anni e, sebbene i discorsi sull’apocalisse del commercio al dettaglio avrebbero potuto essere esagerati, i rivenditori hanno dovuto affrontare molte sfide, tra cui il boom dell’eCommerce, l’aumento degli affitti immobiliari per molti negozi e attività commerciali, nonché la richiesta da parte dei consumatori di esperienze in negozio migliori e più coinvolgenti. Poi è arrivato il 2020 e la pandemia di COVID-19; negozi, ristoranti al coperto e attività non essenziali furono costretti a chiudere e le persone evitavano i luoghi affollati. Ma gli imprenditori si sono adattati e si …
Learn how to execute effective drive-to-store advertising with The Drive-to-Store Handbook
Brick-and-mortar has been under a lot of pressure in recent years, and while talk of a retail apocalypse might have been overblown, retailers have faced a lot of challenges, including the boom of eCommerce, the rise of real estate rents for many shops and businesses, as well as the demand from consumers for better, more engaging in-store experiences. Then came 2020 and the COVID-19 pandemic; shops, in-door dining, and nonessential businesses were forced to close and people were avoiding crowded places. But business owners adapted and pivoted to deal with the hurdles placed in front of them, creating omnichannel experiences …
S4M è al n. 39 nell’FW500 di FrenchWeb
FrenchWeb ha classificato S4M n. 39 nella sua lista FW500, in onore delle aziende più promettenti e dinamiche della tecnologia francese. Da AdTech, agli editori di software, assistenza sanitaria o e-commerce, FW500 disegna il quadro di un settore diversificato in cui la tecnologia è in aumento. Il premio celebra quelle aziende la cui vitalità, crescita e contributo all’economia francese sono sempre più significativi. Non solo siamo orgogliosi di essere stati selezionati in questa classifica per il quinto anno consecutivo , ma anche di essere risaliti di quasi 40 posizioni per raggiungere il 39 ° posto. Essere parte di questa edizione …
S4M ranks no. 39 in FrenchWeb’s FW500
FrenchWeb has ranked S4M no. 39 in its FW500 list, honoring the most promising and dynamic companies in French tech. From AdTech, to software publishers, healthcare, or ecommerce, FW500 draws the picture of a diverse industry where tech is on the rise. The award celebrates those companies whose vitality, growth and contribution to the French economy are increasingly significant. We’re not only proud to have been shortlisted in this ranking for the fifth year running, but also for going up nearly 40 places to reach 39th place. Being part of this edition holds even more meaning due to the current …
Stratégies publicitaires pour garder votre entreprise en tête pendant le confinement
2020 n’a pas été une année facile pour les détaillants de rue, et avec davantage de restrictions de type verrouillage qui se profilent à l’approche des mois d’hiver, une stratégie classique de drive-to-store pourrait ne pas être le bon choix pour toutes les entreprises. Rester à l’esprit et montrer à votre public comment vous le soutenez peut signifier un rétablissement rapide lorsque vous reprenez vos activités habituelles. Quelle que soit votre situation, voici comment nous pouvons vous aider : Vous pouvez ouvrir normalement Si votre entreprise est considérée comme essentielle et que vous serez ouvert, nous vous recommandons fortement de …
Strategie pubblicitarie per mantenere la tua attività al primo posto durante il lockdown
Il 2020 non è stato un anno facile per i rivenditori al dettaglio e, con ulteriori restrizioni di tipo lockdown che incombono in vista dei mesi invernali, una classica strategia drive-to-store potrebbe non essere la scelta giusta per ogni azienda. Rimanere al primo posto e mostrare al tuo pubblico come lo stai ancora supportando può significare una pronta ripresa quando torni al lavoro come al solito. Qualunque sia la tua situazione, ecco come possiamo aiutarti: Puoi aprire normalmente Se la tua attività è considerata essenziale e sarai aperto, ti consigliamo vivamente di eseguire campagne drive-to-store per far sapere ai tuoi …
Advertising strategies to keep your business top of mind during lockdown
2020 hasn’t been an easy year for high-street retailers, and with more lockdown-type restrictions looming ahead of the winter months, a classic drive-to-store strategy might not be the right choice for every business. Remaining top of mind and showing your audience how you’re still supporting them can mean a speedy recovery when you go back to business as usual. Whatever your situation is, here’s how we can help you: You are able to open normally If your business is considered essential and you’ll be open, we strongly recommend running drive-to-store campaigns to let your customers know you’re still trading and …
S4M Academy Podcast: Episode 4 featuring Givsly: Why Corporate Purpose is Crucial for Businesses
Corporate Social Responsibility has been sort of a buzzword in the industry over the past couple of years, but 2020 has really made businesses put their money, and their time, where their mouth is. With Generation Z becoming a large part of the working population, we are seeing the increase of interest from internal employees to work for a brand or company that has a CSR arm and actively contributes to organizations that align with their beliefs and values. This is also something that is becoming very apparent when we look at how consumers are determining what brands they will …
S4M Stars – Rheem Al Barazi, Account Manager
We’re a growing team, dedicated to making S4M the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At S4M, we love what we do and the people we do it with. Get to know us! What does it mean to be Account Manager? I act as a liaison between clients and S4M to answer operation needs and provide day-to-day strategic solutions that respond to clients’ KPIs and challenges. I collaborate with the sales team on prospecting efforts and proactively uncover untapped opportunities. I work alongside …