Blog
Meet the team at the Scala.io 2016 event – Lyon
Meet Balazs Kossovics (Software Engineer) and Samy Dindane (Software Engineer) at the Scala.io 2016. http://scala.io/ From Oct 27th 2016 to Oct 28th 2016 Lyon, France
Petit-déjeuner Annonceurs 24 Novembre
Cet événement est annulé et sera reporté début 2017. Inscrivez-vous ci-dessous pour être tenu informé de nos prochains événements : [contact-form-7 id=”2078″ title=”MobileBreakfastForm” html_class=”mobile-breakfast” html_id=”mobile-breakfast”] Des questions ? N’hésitez pas à nous contacter : communication@s4m.io
2016 R&D Team Building
Surprise team lunch, escape game, and drinks in an arcade bar – just an average day at S4M with the R&D team 😉 At S4M, we host an annual team building event each year with all the teams including sales, marketing, adops, traders, account managers, and the R&D. This annual company-wide team building is important to exchange ideas across teams and took place right before everyone’s summer vacations. This year, our R&D team has grown to more than 30 members strong! So…for the first time, we organised a surprise team bonding event just for the geeks in the family! After a whole month …
2016 MMA Smarties Awards
Last night at the Mobile Marketing Association (MMA) Smarties Celebration of Talent evening in New York City, S4M celebrated a very memorable moment! For the first time, we took home two awards for our cross-continental campaign for L’Oréal Travel Retail Americas and Ralph Lauren Fragrances. This campaign was in partnership with Havas Media in Miami. It is a real honour to be recognised by the MMA Smarties jury, a global panel of senior brand marketers and advertising agency executives. We received the Gold award in the Programmatic category and Silver award for the Location-Based category. This is one of the most recognised awards in the mobile advertising industry worldwide. …
Mobile Currencies You Can Trust at Dmexco
Dmexco 2016 was another great conference of meeting new and old faces. This year, Christophe Collet spoke about new counting currencies for the mobile advertising industry at Dmexco this past week. If you missed this session, fill out the form below to receive a copy of the presentation! [contact-form-7 id=”1950″ title=”download dmexco prez”]
Book a meeting at Dmexco 2016!
Stop by our booth during Dmexco to meet our mobile experts and discover the new FUSIO platform! How to identify fraud and eliminate unreliable measurements from mobile advertising campaigns? Visit S4M during Dmexco and discover the new version of FUSIO by S4M, a tracking and analytics platform for advertisers to monitor, understand, and optimise their mobile advertising campaigns. Finding S4M at Dmexco… Our booth is in Hall 7, booth E061-F068, across from the Agency Lounge. Bonus! If your phone is running low on battery, stop by to take advantage of our charging stations while discovering our product features. Still not convinced? Come by and drop off a business card for a chance to take home a Parrot drone! …
S4M at DMEXCO 2016
Join S4M at DMEXCO 2016 in Cologne and meet our team to discuss and learn about the latest mobile advertising trends. Don’t miss our events at Dmexco this year and mark down these sessions in your agenda! We would like to meet you during the conference, stop by our booth in Hall 7, booth E061-F068. To book up a meeting or demo sign up here! Identifying fraud in mobile campaigns Wednesday September 14th, 2016, 1:45pm-2:15pm Speaker: Christophe Collet, S4M CEO Location: Hall 7, booth E061-F068 The mobile advertising industry today is facing increasing fraud concerns such as viewability and non-human traffic. In a study by S4M earlier this year, we …
What’s missing in the mobile engagement puzzle?
It is no secret by now that mobile programmatic is indispensable in the advertiser’s media plan today. When accomplished correctly, brands can reach their intended customer in the most receptive moment to convert an intention into a transaction. Despite the increasing prominence of mobile programmatic, some brands are still on the fence and not yet buying into the promise; especially as the industry continues to be haunted by ad fraud issues. The keys to resolving this continuous dilemma are advertiser confidence and user acceptance, so the industry can finally deliver what it has set out to do and more. To …
Why context is now as important as creativity in advertising
When we talk about creativity in advertising, we’re usually referring to the actual ad creative itself — the genius ideas that become the genesis of sticky and memorable advertisements, like the 1985 Levi’s launderette ad or the Cadbury gorilla. Enter the digital world; times have changed. Television and print aren’t the only mediums by which advertisers can reach mass consumer audiences anymore. As mobile devices become more ubiquitous, mobile screens are where the majority of consumers’ eyeballs are. While artistry and storylines are important in engaging audiences, equally, the context in which those ads are delivered is today equally as …
5 Tips to Get the Most Out of DCO on Mobile
Advertisers are no stranger to the necessity of delivering receptive personalized messaging on mobile. Today, this is possible through leveraging unique user behavioral and location data from mobile devices and the widely adopted use of dynamic creative optimization (DCO) technology. Here are 5 tips to leverage DCO in mobile campaigns to engage with mobile users and exceed campaign objectives: 1. Personalized advertising – remember the human connection Increasingly sophisticated algorithms have helped to facilitate a lot of the campaign processes today, but don’t forget that at the end of the day, you need a person behind the personalized advertising! The …