Blog
S4M joins IAB Singapore Board
IAB Singapore concluded its 2017 Elections process on February 2nd unveiling new leadership on its Board and new Committee Co-Chairs for the coming year. Gavin Buxton, S4M’s VP Sales in APAC based in Singapore, will join the IAB Singapore Board for 2017 along with 13 other digital thought leaders. The Board will spearhead a variety of initiatives spanning research, education, and outreach efforts to raise industry standards. This year the IAB Singapore expanded The Board from eight members to fourteen to include industry leaders across multiple industries. We are honoured for the opportunity to join this distinguished Board and are …
DotJS 2016
Our front-end developers recently attended DotJS, an annual conference on state of the JavaScript world that happens in Paris. 2016 was its biggest year yet, with over 1200 attendees filling the enormous Pullman Dock venue. The talks ranged from high-level concepts of the latest and greatest frameworks, to an in-depth explanation of how memory works in Google’s V8 JS Engine. A common theme throughout the talks was the optimism for the future of JavaScript and the web, and the exciting things that are coming soon. Below are some quick recaps of several noteworthy talks: Native apps vs. the web The …
S4M takes home two awards at 2016 Cristal Festival
This past weekend has been an eventful one for S4M. We won two gold awards at the 2016 Cristal Festival in Courchevel. Our Subway case study, You’re the Chef, took home two gold awards in the Marketing Innovation category for the Best Use of Mobile and the Best Food and Beverages campaign. A huge congratulations to Subway France for making this award-winning campaign possible. We are honoured to share this proud win with MediaCom and Lokall at this year’s 2016 Cristal Festival. The Cristal Festival welcomes more than 1000 international executives and professionals from the advertising and creative worlds in …
Christmas DIY
‘Tis the season of giving! We put our creative minds together for a series of DIY Christmas ornaments so your Christmas tree can be as beautiful as ours. This holiday season, spend some time away from your smartphones and make a few origamis with your loved ones, family, friends or even strangers! Not everyone is blessed with artsy reflexes, for origami amateurs, start with the S4M Globe! This ornament is one-of-a-kind and will definitely standout on your Christmas tree. If you are ready for a challenge, try and build the reindeer origami or Santa origami. Once you’ve accomplished this very impressive DIY, show off your …
Happy Birthday S4M!
To all our friends, collaborators, clients, partners, and family, thank you for these remarkable five years. Five years ago we took our first step to transform our vision for mobile into a reality, delivering billions of ad impressions and testing countless mobile creative formats. Our mission is clear, to transform mobile advertising into a personalised and desirable services and content for the end-user. We helped advertisers understand the full potentials of mobile and get to the bottom of campaign measurements to ensure their users are experiencing the best experience possible on their smartphones. In these 5 brief years we opened six offices around the world (and …
Meet the team at the dotJS 2016 event – Paris
Meet Benoit Jolly (Front-end Developer), Ciro De Caro (Front-end Developer) and Cassie Brooks (Front-end Developer) at the dotJS 2016. https://www.dotjs.io/ Dec 5th 2016 Paris
Launching ‘The Path’ – a brand new mobile creative format
At S4M, we are proud of our in-house studio in Paris where our designers are constantly on a mission to rethink the mobile user experience. Our aim is always to harness the full potential of mobile for better user engagements, so we are excited to launch, The Path, a brand new mobile creative experience. The Path is a breakthrough mobile format that takes users on an immersive discovery of a branded product message. It is truly one of a kind, providing intuitive navigation to deliver an entertaining and seamless mobile user experience. Furthermore, The Path is a mobile-specific format that can integrate various different …
Meet the team at the AWS re:Invent 2016 event – Las Vegas
Meet Sébastien Duval (Chief Technical Operations Officer) and Florian Philippon (Infrastructure Engineer) at the AWS re:Invent 2016. https://reinvent.awsevents.com/ From Nov 28th 2016 to Dec 2nd 2016 Las Vegas
S4M ranked among top 100 companies recruiting digital talents
This week Frenchweb released their ranking of the Top 100 companies in France that are recruiting digital talents in the coming year and S4M made the list at number 44! In the first half of 2017, these companies in the ranking will recruit a combined total of more than 7,900 digital profiles; roughly 78% of these are permanent contracts. The even better news is that 52% of these hires will fill new roles that did not exist before. S4M is proud to be among one of these French companies actively looking for digital talents! For us, these statistics do not come as a surprise. …
Stand out among mobile shoppers this holiday season!
As the most wonderful time of the year draws closer, advertisers wait with anticipation to maximize their revenue among holiday gift givers. On the other hand, consumers are used to the hoards of ads prior to the holiday season either in TV, print, radio, or digital. One thing for sure this year, advertisers need to be ahead of changing consumer behaviours to make sure they stand out. Brand presence in the mobile channel is a must-have this season, advertisers should invest their budget into the most recurring medium along the consumer’s path to purchase. By allocating simply 1% of the …