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Explore exciting mobile VR content!
[vc_row][vc_column][vc_column_text]We think you deserve a getaway. Enter for a chance to win a spa retreat for two in your city![/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][vc_single_image image=”2613″ img_size=”medium”][/vc_column][vc_column width=”1/3″ css=”.vc_custom_1487072199605{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][contact-form-7 id=”2604″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Try out your newest pair of DIY VR glasses to experience a sensational universe! In the mood for discovery? Download Within for VR content from the world’s finest VR creators. Otherwise try something more exciting and experience Cedar Point’s newest roller coaster Valravn! If you are in a gaming mood, check out Subway Surfing in VR! Don’t have your cardboard …
Summer’s Here! – S4M Celebrates in London
That’s right summer’s here and we are getting ready to party! S4M is hosting a Summer Party on July 6th, at the SkyLounge in the heart of London. Join us at Double Tree Hilton’s rooftop lounge for a Cuban Mojito and celebrate the start of summer with great company. What’s even more exciting than the incredible view all night over London? At the #S4MSummerParty, we will be giving away Virtual Reality glasses and a chance to win a spa retreat for two. If you haven’t gotten your invite or need for information, please get in touch.
Mobile Truths Series – A publisher alliance
A second interview for the Mobile Truths Series… Mobile Truths is a series of spontaneous interviews from with different people from S4M to share their insights on the mobile programmatic ecosystem. Jean-Philippe Haller, Global Head of Publisher Management & Development at S4M, speaks about his outlook on the state of publishers in the mobile programmatic ecosystem. Publishers face different challenges in today’s fast-changing programmatic landscape. First, there is the need to attract and retain users, next it is ensuring a competitive existence in an ecosystem that is quickly being crowded by few dominating players. Content is expensive to produce but is key …
2017 MOMA Awards
Last week was the fifth annual MOMA awards ceremony at the Emirates Stadium in London to celebrate the most innovative and inspiring campaigns, brands, and agencies in the mobile industry. We had a fantastic evening celebrating everyone. This year our campaign for Subway was nominated in four different categories. We are so proud to have come home with the award for the Most Effective Programmatic Buying Mobile Campaign as well as receiving two commendations in the Best Brand Awareness Mobile Campaign/Strategy and the Best Use of Data categories. A huge congrats to Subway France, MediaCom France and Lokall for making these …
Mobile Truth Series – Keeping the Industry Clean
Introducing Mobile Truths… Mobile Truths is a series of spontaneous interviews from with different people from S4M to share their insights on the mobile programmatic ecosystem. In the first of the series, Stanislas Coignard, Chief Strategy Officer at S4M, takes a few minutes to talk about some of the biggest challenges faced by advertisers in the fast growing mobile advertising industry. Two of the most pressing challenges that we must address today is user experience and measurement discrepancies. Based on a recent S4M study conducted last year on over 80 mobile campaigns worldwide, One out of two mobile user, actually do not arrive …
Petit Déjeuner Études Mobile
S4M vous donne rendez-vous le mardi 25 avril à partir de 8h dans le mythique salon de thé Angelina Paris pour une présentation en avant-première de deux études exclusives sur la publicité mobile. Evénement réservé aux annonceurs. [contact-form-7 id=”2842″ title=”24avril_petitdej_2017″] La fraude est l’un des sujets les plus importants pour les annonceurs qui investissent dans le media mobile. Afin d’évaluer son impact, S4M, seule plateforme de publicité mobile accréditée par le Media Rating Council sur l’ensemble du parcours du mobinaute, a mené une étude sur 92 campagnes mobiles. Déperditions entre l’appel et l’affichage d’un format, clics frauduleux ou qui n’aboutissent …
New Format Release – The Travelling
Introducing a brand new mobile ad format by S4M – The Travelling. This format will help brands reimagine the mobile user experience and offers another exciting way to engage with consumers on their smartphones. Users can literally ‘travel’ or scroll within a dynamic video format for a truly hands-on experience. With this discovery-based tactile format, brands can be sure to leave a lasting impression with smartphone savvy consumers! Brands can now immerse their consumers into their mobile ads and reinforce their branding campaigns. The Travelling is a responsive format that is fully compatible with different operating systems. Brands can integrate this brand …
Looking beyond GAFA, a case for mobile advertising independence
The duopoly of Google and Facebook accounts for 67% of the mobile ad market in the US, and what’s more…the combined value of GAFA (Google, Amazon, Facebook, and Apple) is $200Bn more than the CAC40. There are no doubts that these powerful American tech players are exercising their clout to write the rules in the industry. Transparency is the most important edge against the rise of walled garden platforms in our data-driven business. Here are three principles that advertisers, end users, and ad tech platforms need to agree upon to set transparency as a norm in the mobile advertising ecosystem. …
S4M at Mobile World Congress 2017
The S4M team will once again be at Mobile World Congress in Barcelona. Don’t be a stranger, we want to meet you and discuss everything mobile! [contact-form-7 id=”2621″ title=”MWC2017″]
S4M is a 2016 Creative Media Awards winner
For the first time, S4M won a Creative Media Award presented by MediaPost in the Mobile Media Category! After two rounds of judging by a panel of industry experts, our Subway Campaign came out as the winning campaign in the Mobile Media category. The campaign leveraged real-time location based targeting to boost foot traffic into Subway’s restaurants. Consumers up to 400 meters from a restaurant location saw a unique ad with a tailored message displaying the distance to a nearby Subway restaurant. The campaign objectives was to achieve 200,000 visits to the store locator but the campaign exceeded the goal by 31% and …