Blog
S4M wins two Gold MMA Smarties awards!
We are proud to announce that S4M has won two gold awards at the MMA Smarties Awards for the EMEA! Organized by the Mobile Marketing Association, the Smarties Awards recognize the best mobile advertising campaigns in the region, celebrating innovation, creativity, and success. For the second year in a row, we are honored to attend with some of the industry’s best. The winners were announced at the awards ceremony in Istanbul on October 25th. Our Subway campaign took home two Gold Awards in the Programmatic and Location-based categories. S4M was up against some impressive campaigns this year and our award …
S4M x La French Tech
S4M is excited to renew our French Tech Pass again this year and to be a part of this international community. Designed for innovative, fast-growing entrepreneurs and startups, La French Tech aims to encourage international entrepreneurs with bold projects. It targets innovators from all over the world as part of an effort to accelerate the dynamism in the startup ecosystem. La French Tech advocates pro-business policies while providing access to funding from enthusiastic investors. and exclusive mentorship and networking opportunities. With La French Tech pass, S4M is on a mission to attract the best talent in the tech industry. As …
New Ad format release – Story by S4M Studio
Snapchat introduced Stories to its product features in late 2013, since then other social media channels like Instagram has followed suit. Stories is now the new standard of how mobile users are consuming content whether it is in Facebook, Instagram, WhatsApp or Messenger. With this insight, S4M’s Studio developed a brand new mobile ad format – Story, to address this new user trend. Advertisers can deliver mobile advertising content to shoppers in the same way they consume social media with Story. This mobile-first format can integrate up to 3 videos or images that are skippable by the user with the …
S4M shortlisted in five categories at the Effective Mobile Marketing Awards 2017
The shortlist for this year’s Effective Mobile Marketing Awards has been released, and we are proud to announce that S4M has been nominated in 5 separate categories! On November 16th, Mobile Marketing Magazine will announce the winners and host a night filled with food, wine, and entertainment to celebrate excellence in the mobile marketing industry. This year’s eighth annual awards show held in London will feature the industry’s best, where S4M will be up against some of the world’s top brands and agencies. Here are the categories in which we are proud to be nominated: Most Effective Programmatic Buying Campaign …
Meetup – Machine Learning Aix-Marseille S03E02 – S4M – 11 Oct 2017
AI in Aix-Marseille! Join us! Algorithms: From theory to production & Machine Learning news! Program: Welcome, presentation of the news of the summer. The Journal of Machine Learning: Laurent Cetinsoy will present a special newsletter of his newspaper with even more hot news on Machine Learning in industry and research. From theory to production, by REX S4M: Augustin AMANN, Balázs KOSSOVIC, Vincent ARCHER, Maximilien Defourné. Program: Accueil, présentation des news de l’été. Le Journal du Machine Learning : Laurent Cetinsoy nous présentera un bulletin spécial de son journal avec encore plus d’actus chaudes sur le Machine Learning dans l’industrie et …
Petit Déjeuner Drive-to-Store
S4M vous donne rendez-vous le jeudi 21 septembre à partir de 8h dans le mythique salon de thé Angelina Paris pour un petit-déjeuner spécial drive-to-store. Evénement réservé aux annonceurs. [contact-form-7 id=”3303″ title=”21sept_petitdej_2017″] Le mobile est enfin reconnu comme le seul moyen de réconcilier on et offline : les retailers l’ont bien compris et 98% d’entre eux investissent d’ores et déjà dans les technologies mobiles pour générer des ventes en magasin. La collecte de données géolocalisées et la mesure de trafic en point de vente sont donc devenues le Graal des marketeurs. Fiabilité technologique, consentement de l’utilisateur, attribution… S4M vous propose de …
S4M at Dmexco 2017
S4M will be at Dmexco 2017 this year. Will you be there? We want to meet you, book a meeting with us to learn about the latest mobile advertising trends!! Are you an advertiser? Ask for a demo of our fullstack technology, FUSIO by S4M. Are you a SSP? Discover our mobile-only DSP. Are you a publisher? Say hi to our Global Head of Publisher Manager on site. We are getting ready for Cologne, bigger and better every year – can’t wait to catch up and meet with new players. [contact-form-7 id=”3295″ title=”dmexco2017″] Not going to Dmexco? We still want …
Infographic: In-App Mobile Advertising Impact
S4M, a mobile programmatic platform, released a study, “In-App Mobile Advertising Impact” in partnership with IPSOS, a leading research company based in France with representation in 88 countries focused on understanding consumer behaviour. The study evaluates how advertisers should invest in mobile campaigns to attain the best results. The in-app environment is a context inherently less favourable for advertising. Findings from the study show that both interstitial and MPU formats are efficient and persuasive for the brand. Nearly 500 respondents were surveyed for this study 2 weeks after being exposed to a mobile advertising campaign. The interstitial is a full …
iOS 11: How will the new updates disrupt the mobile advertising industry?
Apple announced at its annual Worldwide Developers Conference 2017 a suite of news features for iOS 11 that will surely be welcomed by its loyal users. For mobile advertisers, this update doesn’t bring all bad news, there are also some exciting new potentials for marketers with the latest update. For users, it is all good news, as Apple’s new iOS 11 is putting user privacy centre stage. Cookie era comes to an end Apple unveiled its new Intelligent Tracking Prevention in the new iOS update, which is essentially an ad tracker blocker for its Safaris web browser, rendering browser cookies …
New Format Release – The Trailer
Introducing a breakthrough mobile video format from S4M’s studio – The Trailer The Trailer is a two part extended video format that lets mobile users consume video content with the latest interactive effects. It is always a challenge for brands to showcase a video experience in just a few seconds in a standard video format. With S4M’s new Trailer video format, brands can now deliver an extended mobile video experience – that begins in the ad and continues until post-click on the landing page. In this 2-step video experience, brands can capture user attention in-ad by leveraging video effects such as loop, slow motion, …