Blog
FUSIO by S4M – the making of an all-in-one toolkit for marketers
S4M is an ad tech company in the digital advertising ecosystem specializing in programmatic buying to help advertisers bridge online results with offline impacts. FUSIO is S4M’s mobile advertising technology with a suite of products to address digital advertising challenges. Today, FUSIO by S4M is a powerful drive-to-store platform that can attribute digital media investments with real-world results, such as shopper visits into stores. Advertisers can optimize their digital advertising investments with FUSIO by S4M to define custom audience clusters, define geo-location targeting, and track their campaign performances from mobile impressions until consumers arrive into stores. Our technology did not …
FUSIO by S4M – the making of an all-in-one toolkit for marketers
S4M is an ad tech company in the digital advertising ecosystem specializing in programmatic buying to help advertisers bridge online results with offline impacts. FUSIO is S4M’s mobile advertising technology with a suite of products to address digital advertising challenges. Today, FUSIO by S4M is a powerful drive-to-store platform that can attribute digital media investments with real-world results, such as shopper visits into stores. Advertisers can optimize their digital advertising investments with FUSIO by S4M to define custom audience clusters, define geo-location targeting, and track their campaign performances from mobile impressions until consumers arrive into stores. Our technology did not …
S4M is a finalist in four categories for The Drum MOMA 2018
Each year, The Drum Marketing on Mobile (MOMA) Awards puts a spotlight on the industry’s best campaigns from brands and agencies across mobile. S4M helped Pernod Ricard deliver a mobile campaign across airports in the UK to drive consumers into Duty Free stores with real-time footfall visit measurements. This success campaign has been nominated four times in this year’s MOMA for the following categories: Most Effective Mobile Advertising Campaign/Strategy Most Effective Programmatic Buying Mobile Campaign Best Use of Location Based Services Best Use of Data This campaign integrated data from Factual to measure visits into shops and delivered overall store …
S4M is a finalist in four categories for The Drum MOMA 2018
Each year, The Drum Marketing on Mobile (MOMA) Awards puts a spotlight on the industry’s best campaigns from brands and agencies across mobile. S4M helped Pernod Ricard deliver a mobile campaign across airports in the UK to drive consumers into Duty Free stores with real-time footfall visit measurements. This success campaign has been nominated four times in this year’s MOMA for the following categories: Most Effective Mobile Advertising Campaign/Strategy Most Effective Programmatic Buying Mobile Campaign Best Use of Location Based Services Best Use of Data This campaign integrated data from Factual to measure visits into shops and delivered overall store …
NYC Advertiser Breakfast: Drive To Store – Should we pay for organic visits?
Location data has become a proxy in our lives to determine who, what, where, when, and how we interact with the world around us. This data is filled with nuances that marketers must understand. On April 12th from 8.30am to 10.30 am at NeueHouse in New York, we are hosting an intimate group of industry executives with deep knowledge about location data application and related complexities. During the event, we will address questions such as: How to contextualize location data to create effective attribution models to drive qualified traffic into stores? How to leverage location data to inform investment decisions across …
GDPR Breakfast meeting with industry experts in London
S4M is hosting our first event in London! Joins us on March 14th at Kings Place for a breakfast meeting with industry experts about the upcoming GDPR and hot topics on data quality for digital advertising. Registration is now closed as the event is fully booked. If you have questions or concerns please write to us directly at communcation@s4m.io. Event Agenda 8.30 am Registration and breakfast 9.30 am Welcome and Introduction – Andy McNab, UK MD, S4M 9.40 am GDPR Do’s and Don’t’s – Yves Schwarzbart, Head of Policy & Regulatory Affairs, IAB UK 10.00 am What’s keeping clients awake at night? – …
Book a meeting at MWC 2018
S4M will be at Mobile World Congress 2018 in Barcelona! Be sure to stop by our booth to demo our brand new SaaS platform and AdBuilder. Come by our stand starting at 5PM every night for food and drinks to meet the team! Want to reserve a 1-to-1 demo at our stand? Fill out the form below and we will get in touch shortly. [contact-form-7 id=”3864″ title=”mwc2018″] FUSIO by S4M is the 1st SaaS drive-to-store platform that leverages cutting-edge AI to optimize visits to store and footfall uplifts in real-time. Hyper precise shopper-based targeting Rethink conventional proximity targeting using only …
Advertiser’s Checklist for Mobile Campaigns this Holiday Season
The great debate app vs. browser? Retailers are on a mission to reach consumers wherever they are. Mobile advertisers are still struggling with the uncertainty of the whether their campaigns should be concentrated on mobile browser or apps. Industry studies found that most online touchpoints happen on mobile-optimized websites and conversion rates on retailer apps are higher than on mobile-optimized web. This means advertisers need to be present everywhere on mobile, a combined and enforced strategy between browser and app inventories. If executed properly, brands can increase purchases and avoid abandoned shopping carts with personalised push notifications and promotions. Read …
S4M wins big at the 2017 Effective Mobile Marketing Awards
Last night was one for the books! S4M took home four significant awards at The Effective Mobile Marketing Awards ceremony. It is a tremendous honour to be recognised by our peers in the mobile marketing world and win the People’s Choice award for AdTech Platform of the Year. Our campaign for Subway France won the Grand Prix Award for the best campaign overall, as well as the Most Effective Brand Campaign and the Most Effective ProgrammaticBuying Campaign. We are honoured by these wins and it is a true testament of the dedication and hard work from our teams, who commit …
Best Practices for Travel Retail Mobile Campaigns
More than 60% of travelers are using mobile apps while traveling, presenting a tremendous opportunity for travel retail advertisers. Understanding travelers’ behavior is equally important to consider when developing efficient and hyper-personalized digital advertising strategies. Therefore, it is imperative for brands to develop a tailored digital strategy for this space, separate to the way they would target the everyday shopper. Personalization is a must Brands should start by focusing on scalable, one-to-one advertising when targeting mobile devices. The device language setting, network carrier and even the make and model of the device can be used to tailor mobile ads and …