Blog
Petit-déjeuner S4M – Mama Shelter Marseille
S4M vous donne rendez-vous le mardi 2 octobre au Mama Shelter Marseille pour un petit-déjeuner spécial drive-to-store. Avec la participation exclusive de Nicolas Pons, Directeur Digital, Média & CRM, Groupe Bertrand, qui partagera avec vous son retour d’expérience. Société Nom complet Email professionnel Avec l’avènement de la donnée géolocalisation et la généralisation de l’identifiant unique en programmatique, le Graal tant recherché des retailers – réconcilier enfin on et offline – est désormais une réalité. Mais qu’est ce qui se cache réellement derrière la promesse de « générer du trafic en points de vente » ? Quand on sait …
Petit-déjeuner S4M – Union des Annonceurs
S4M vous donne rendez-vous le mardi 25 septembre au Transfo de l’Union des Annonceurs pour un petit-déjeuner spécial drive-to-store. Avec la participation exclusive de Céline Letu-Tortorici, Directrice Marketing et Communication de HOPPS Group / Pataugas et Nicolas Pons, Directeur Digital, Média & CRM, du Groupe Bertrand, qui partageront avec vous leurs retours d’expériences. Evénement réservé aux annonceurs. Société Nom complet Email professionnel Avec l’avènement de la donnée géolocalisation et la généralisation de l’identifiant unique en programmatique, le Graal tant recherché des retailers – réconcilier enfin on et offline – est désormais une réalité. Mais qu’est ce qui se cache …
Product Design: Two of FUSIO’s Design Strategies
FUSIO by S4M is a powerful drive-to-store platform that can attribute digital media investments with real-world results, such as shopper visits into stores. Our product vision is to help our clients, marketers, brands and media agencies to close the digital and physical advertising divide. In a previous article, we explained how our product team built the components that make up FUSIO’s conceptual model based on the insights gathered from user research. This article deep-dives into two design strategies used to convey the information necessary for FUSIO users to quickly internalize how the platform works. User Interface Architecture Before a user …
S4M Nominated for Three 2018 Singapore Media Awards
During the 2017 Christmas Season, LEGO partnered with S4M and Carat to roll out the fun and personalized “Santa” chatbot shopper. The “Santa” chatbot helped parents easily select and locate LEGO toys they wished to purchase, online or in-store. To learn more about the campaign, checkout our Taking The Chat Out of the Bot video. S4M is excited to announce that the LEGO chatbot campaign is a finalist in the following three 2018 Singapore Media Awards (SMA) categories: Best Use of Mobile Most Innovative Use of Technology Best Partnership between a Media Owner and an Agency The Singapore Media Awards strive …
Book a meeting at DMEXCO 2018
S4M will be at DMEXCO 2018 in Cologne this year! Be sure to stop by our booth to demo our AI-powered Saas drive-to-store platform. Want to reserve a 1-to-1 demo at our stand? Fill out the form below and we will get in touch shortly. Full Name Company Professional E-mail Please select your preferred date 9/12 9/13 Please select your industry Advertiser Media Agency Publisher Other FUSIO by S4M is the 1st SaaS drive-to-store platform that leverages cutting-edge AI to optimize visits to store and footfall uplifts in real-time. Hyper precise shopper-based targeting Rethink conventional proximity targeting using only …
S4M shortlisted at the Digiday Marketing and Advertising Awards Europe 2018
The shortlist for this year’s Digiday Marketing and Advertising Awards Europe has been released and we are proud to share that S4M has been nominated in the category Best Use of Mobile! The Digiday Marketing and Advertising Awards Europe recognizes companies working to modernize European advertising, marketing and public relations. The winners will be announced at the awards gala on November 1st 2018 at Canary Wharf’s East Wintergarden in London. Nominated for our Pernod Ricard drive-to-store campaign S4M is up against Rakuten Viber. Our campaign set out to promote two luxury scotch whiskies among travellers to drive them into duty free stores …
Come see us at eTail Connect Autumn 2018
Will you be at this years eTail Connect at Sopwell House in St Albans? We want to meet you! Book a 1-to-1 meeting with our UK team to learn all about our AI-powered drive-to-store platform, FUSIO. FUSIO by S4M is the 1st SaaS drive-to-store platform that leverages cutting-edge AI to optimize visits to store and footfall uplifts in real-time. eTail Connect is a one-stop shop for senior level executives from top UK retailers and brands. It’s an interactive meeting designed to connect you with innovative leaders to share challenges, find business solutions and build lasting relationships. Not going to eTail Connect? Drop …
Product Design: FUSIO’s Conceptual Model
FUSIO by S4M is a powerful drive-to-store platform that can attribute digital media investments with real-world results, such as shopper visits into stores. Our product vision is to help our clients, marketers, brands and media agencies, to close the digital and physical advertising divide. In a previous article about our target users we explained how tool-independent workflows laid the foundation for FUSIO’s conceptual model. Ahead of bringing a product to market, a designer must first develop a conceptual model of the product that is easily understood by the target user – a core challenge for the FUSIO product team. In …
Machine Learning Meetup at S4M
S4M is hosting a Meetup at our Marseille office on June 20th. Join us at 6.30 pm to learn about how we leverage artificial intelligence for the programmatic advertising ecosystem. Registration is open to everyone, but space is limited so be sure to sign up as soon as possible. Event Agenda Welcome presentations & industry news Machine Learning Journal – Laurent Cetinsoy, Artificial Intelligence Consultant, Datadidacte Artificial intelligence considerations for operational choices in the RTB marketplace – Thibault Camper, S4M Data Scientist Research on time series in relation to winprice in the RTB process – Siham Alaoui, S4M Data Scientist AI …
Product research: knowing our target users
FUSIO by S4M is a powerful drive-to-store platform that can attribute digital media investments with real-world results, such as shopper visits into stores. Our product vision is to help our clients, marketers, brands and media agencies, to close the digital and physical advertising divide. FUSIO’s platform users are programmatic media traders who buy ad spaces at auctions in the ad exchange (automated ad space buying and selling to the highest bidder). Our product team has the primary mission to deliver a B2B product with functions and features that appeal to both primary employees using the product, “users”, as well …