Blog
The Location Based Marketing Association is coming to France
The Location Based Marketing Association (LBMA) was founded in 2010 in Toronto to bring together brands, retailers and innovative technology providers centered on the use of media, location and digital innovation. Their goal is to educate, share best practices, establish guidelines for growth and promote the services of member companies to brands and other content-related providers. This leading global trade association recently announced the appointment of several new members to its Global Advisory Board, among whom is Nicolas Rieul, Global Chief Strategy & Marketing Officer at S4M. These new members will play a key role in pushing the association’s agenda …
S4M wins two awards at the Festival of Media LatAm 2018
We are proud to announce that S4M has won two awards at the Festival of Media LatAm Awards last Tuesday! Organized by the Festival of Media, the LatAm Awards celebrate and recognize the best players in creativity and media innovation in the LatAm region. We were honored to attend with some of the industry’s very best. Partnering with HP and PHD Media, our “HP INC Core Pavilion Drive-to-Store” campaign launched a unique Attribution Model in LatAm to help HP bridge their online campaign with real traffic in their brick-and-mortar stores. With more than 30K incremental visits generated to HP’s retailers, …
Book a Meeting at Festival of Media LatAm
S4M will be at Festival of Media LatAm in Miami this year! We are excited to be welcoming FOMLA attendees to our Oxygen Bar. Stop by to boost your energy levels and be in great shape to keep up with everything that will be going on during this unique event. Feel free to fill out the form below to book a one-to-one meeting with our team! Full Name Company Professional E-mail Please select your preferred date 10/29 10/30 Please select your industry Advertiser Media Agency Publisher Other Do not miss Stan Coignard, S4M’s Americas CEO, who will be …
Two S4M Campaigns Nominated for 2018 Mobile Marketing Association APAC SMARTIES Awards
The Mobile Marketing Association (MMA) has released their shortlist for the 2018 APAC SMARTIES Awards. We’re delighted to share that two S4M campaigns have made the cut. The Sony Pictures digital advertisement done in partnership with IPG Media Brands is nominated in the Mobile Video category. For the chatbot drive-to-store for Lego done with Carat, we’re up for Most Engaging Mobile Creative. Both campaigns have won industry awards. We recently received a MediaPost OMMA for the Sony Pictures mobile advertisement and a 2018 Singapore Media Award for the LEGO drive-to-store. For an overview of the campaigns, check out the videos …
S4M’s Pernod Ricard Travel Retail Campaign Shortlisted for Two 2018 SMARTIES EMEA Awards
The Mobile Marketing Association (MMA) has announced the 2018 Smarties EMEA Awards nominees. We’re excited to share that the innovative and client praised Pernod Ricard travel retail campaign is shortlisted in two categories, Location Based and Programmatic. The MMA Smarties EMEA is an awards ceremony recognizing the best of what mobile marketing has to offer. The program is open to all players in the industry. Campaigns are judged on strategy, creativity, execution, and business impact. The Pernod Ricard travel retail digital advertisement was highly successful in driving travelers to point-of sales while in UK airports. In the Location Based category, …
S4M Shortlisted for Five 2018 Effective Mobile Marketing Awards
Mobile Marketing Magazine has revealed the nominations for the 2018 Effective Mobile Marketing Awards. We are excited to announce that for the second year in a row, S4M is shortlisted in five categories. Our campaigns with LEGO, Sony Pictures and Pernod Ricard are in the running for the following awards: Lego, S4M and Carat – Taking the Chat Out of the Bot ~Most Effective Chatbot Solution ~Most Effective In-app Advertising Campaign Sony Pictures, S4M and IPG Mediabrands – Going From the Small Screen to the Big Screen ~Most Effective Entertainment Campaign or Solution ~Most Effective Location Campaign Pernod Ricard, S4M …
S4M Wins MediaPost 2018 OMMA Award
At S4M we recognize the significance of creating engaging, innovative and results-oriented digital campaigns. So it’s our great pleasure to share that we have received a MediaPost 2018 OMMA Award for Online Marketing. Partnering with Sony Pictures and IPG MediaBrands, our drive-to-store campaign “Going from the Small Screen to the Big Screen,” for the movie The Dark Tower won the prestigious award in the category of entertainment and movies. The ceremony took place October 2nd in New York City at the historic Cutting Room. The MediaPost OMMA Awards aim to acknowledge agencies and advertisers that push the potential of digital …
Two S4M Campaigns up for the 2018 Mumbrella Asia Mobile Ad of the Year Award
Mumbrella Asia has released the names of its finalist for their 2018 Awards. It is with great pleasure we announce that two of our campaigns are nominated for Mobile Ad of the Year. The new award category aims to recognize “the best mobile ad on behalf of a brand or product.” In the running for the award is our campaign with Sony Pictures for the movie The Dark Tower and LEGO’s holiday season Santa Chatbot. These two drive-to-store campaigns represent the best of what digital advertisement has to offer. We’re proud to say they were created with the consumer in …
S4M Nominated for MediaPost 2018 OMMA Award
MediaPost has named the finalists for their 2018 OMMA Awards, and we are proud to share we have been shortlisted in the group of Online Marketing in the category of entertainment and movies. Entrants in the Online Marketing group are judged based on creativity, innovation, and results. S4M is nominated for our partnership with Sony Pictures on the drive-to-store campaign, “Going from the Small Screen to the Big Screen,” for the movie The Dark Tower. We’re excited to add that S4M is up against two media giants, Fox Networks and Viacom. The month-long campaign exceeded expectations by reaching roughly two million …
The Restaurant of Today – The Mobile Customer
Nearly 80 percent of the U.S. population use smartphones for many everyday tasks, including helping to locate restaurants, get directions, review menus, place orders and make payments. But restaurants often lag behind other industries in adopting new technology, lacking the time or budget for massive digital overhauls Over the course of 4 articles, we will examine the rapid expansion of mobile technology utilization within the quick service and fast casual restaurant industry. These technological changes are forcing restaurant operators to behave more like tech start-ups than burger joints. Brand success is no longer defined simply by the quality of food …