Blog
S4M Stars – Daria, Sales Manager
We’re a growing team, dedicated to making S4M the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At S4M, we love what we do and the people we do it with. Get to know us! What does it mean to be a Sales Manager? Well, as you can imagine, it means that I sell things! So, I’m usually on the phone with my clients to talk about what they want and how I can help them achieve it. I also spend a lot of time …
Rentrée des classes : Le mobile est le meilleur ami des parents
L’été est fini. Septembre est là. Et, pour la plupart des parents, cela est synonyme d’une seule chose : la rentrée des classes. Pour plus d’un parent sur quatre, la rentrée des classes est vécue comme un moment de stress. Qui n’a jamais été confronté aux dilemmes du choix de couleur de cahier, de marque de stylos ou du scénario catastrophe de la rupture de stock ? Au vu du large éventail de produits, de revendeurs et des préférences de leurs enfants, 52% des parents ont aujourd’hui fait le choix de préparer la rentrée sur smartphone. Cela leur permet d’avoir …
S4M – The Drive-to-Store Platform
At S4M, we firmly believe that marketers need full visibility of the incremental impact of their digital marketing strategy. To help them drive consumers to their stores, we have created the first and only advertising technology that connects brands to consumers by bridging the gap between digital advertising and the real-world. Fusio by S4M, our proprietary machine-learning technology, gives them the power to maximize their media spend in real-time towards their most valuable business outcomes. This unified technology enables marketers to manage, measure, and optimize incremental visits in real-time to online and physical stores. S4M is committed to transparency and …
S4M Wins Two Accolades at the Netcomm Awards 2019
We are very proud to announce that our Kiko Milano Beauty Campaign has won two awards at the Netcomm Awards 2019 last May! Organized by Italian Digital Commerce Consortium Netcomm, these awards celebrate the best in digital commerce and retail in the Italian market. Being shortlisted with some of the best in the industry was a real honor and we had a great time attending this prestigious event with them. Our Kiko Milano Beauty Campaign came to life when international beauty brand Kiko Milano decided to take matters into their own hands to drive visits to its stores. Indeed, with …
S4M Launches New Multi-Store DCO ad format to help consumers identify the closest range of retailers
S4M announces today the release of a pioneering ad format, the Multi-Store DCO. This innovative ad format combines branded product content with a Dynamic Creative Optimization (DCO) feature to engage with consumers and help them identify the closest selection of retailers. Intuitive by design, this new format is very easy for shoppers to navigate. Within the ad experience, they are exposed to a ranked list of stores where they can find the product. The store locations displayed are determined by their physical proximity to shoppers, with the closest store appearing first. In a second step, shoppers can click on the …
The LBMA and S4M Explain California’s New Privacy Law
CCPA, California’s new privacy law, is designed to give consumers more control over their personal information and protect the data rights of California residents. The law, which is one of the strictest privacy laws to-date in the US, will have a direct impact on marketers and the digital advertising ecosystem. Learn more about CCPA and how it could impact your business by downloading our CCPA 101 guide. [vc_row][vc_column][cm_button text=”Download Here” link=”url:http%3A%2F%2Fdownload.s4m.io%2F07d3eb468915591b2ab6%2FS4M_Pager-US_CCPAxLBMA.pdf||target:%20_blank|” alignment=”text-center” shape=”btn-round”][/vc_column]
S4M wins Gold Award for eBusiness & Drive-to-Store at La Nuit des Rois 2019
We are delighted to announce that S4M has won the La Nuit des Rois 2019 Gold Award for Best eBusiness & Drive-to-Store solution on March 14th, 2019! Organized by French digital marketing media Viuz, La Nuit des Rois awards celebrate the best digital marketing solutions in the French market based on two major criteria: performance and innovation. We were honored to be shortlisted among some of the industry’s greatest and to attend this prestigious event alongside them. Our Rexona Protection Active+ campaign came to be when Unilever and media agency Mindshare called on us to create a mobile advertising campaign …
S4M Launches New Ad Format to Boost Store Visits with Mobile Wallet Passes
S4M announces today the release of a brand-new ad format, the Pass-to-Store. The creative new ad format provides advertisers with a method to drive incremental in-store visits with smart push notifications to engage with their audience at a specific time and date. With this new ad experience, shoppers download a card with a promotion or invitation offered by an advertiser, which is then saved directly into their mobile phone wallet, compatible with both Android and Apple. The ad can be designed to offer event tickets, promotions, discounts or a simple sales reminder. Once the card is saved in the user’s …
Book a meeting to discuss S4M’s new strategy to boost dealership visits
Choose your KPI and we’ll ensure its performance With mobile influencing 90% of all car purchases, S4M brings to market a comprehensive strategy to drive-up dealership visits. Working hard to connect, engage and convert the modern car buyer, we guarantee the delivery of powerful KPIs at every stage of car buying – maximizing your ad-spend. Fill in the form below to begin discussing your automotive strategy for 2019. * indicates required Full Name * Company * Professional Email * Country * City * Please select your industry * AdvertiserMedia AgencyPublisherOther Want to know more right now? Discover how we helped a …
S4M wins Mumbrella Asia 2018 Award for Best Mobile Ad of the Year
The saying goes that Christmas is the most wonderful time of the year. And we couldn’t agree more. Indeed, what better time than Christmas to announce that we have won the Mumbrella Asia 2018 Award for Best Mobile Ad of the Year for our Santa Chatbot campaign! Fitting, isn’t it? At S4M, we recognize the importance of creating innovative, engaging and results-oriented campaigns. So, for this campaign, we partnered with LEGO and media agency Carat to create a chatbot campaign that both reflected LEGO’s brand identity and included a seasonal Christmas angle to appeal to shoppers. This innovative chatbot campaign, …