Blog
S4M Stars – Francisco Lasa, Senior Sales Director
We’re a growing team, dedicated to making S4M the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At S4M, we love what we do and the people we do it with. Get to know us! What does your job involve? I build media agency and client relationships with LATAM agencies in Miami and LATAM local, and present the capabilities and tools of S4M’s platform. Throughout this process, I try to keep strong relationships with existing clients, prospect new ones, demo our offerings, provide thought leadership …
Infographic – How to run a successful Drive-to-Store campaign
Getting customers off the couch and into stores can be difficult. That’s why advertisers are set to spend $133.5 billion by 2023 on drive-to-store advertising – campaigns which increase visits to stores, dealerships and restaurants. Drive-to-store is S4M’s bread and butter, so to help you get the biggest bang for your buck, we’ve put together 10 basic steps to deliver a successful drive-to-store campaign. To learn more about the state of drive-to-store advertising, and to access our full study, click here: The State of Drive-to-Store Advertising 2019.
2020 Trends: 2019’s almost over – what’s next for the industry?
As the digital advertising landscape evolves, brands are searching for effective ways to keep up with rapidly changing marketplace dynamics. Looking ahead, you’ll need to reach customers with engaging, relevant messaging to have a lasting impact that will get them into your stores. From the advent of 5G and industry standardization to redefining traditional success metrics, you’ll need to keep an eye out for the hot trends to implement going into the new year. So, before we all cheer to a new decade, here are the five trends that will define 2020 in the ad tech industry. Say goodbye to …
S4M Stars – Nadine Ferraro, Accountant & Office Manager
We’re a growing team, dedicated to making S4M the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At S4M, we love what we do and the people we do it with. Get to know us! What does it mean to be an Accountant? It means a lot of things. I’m in charge of examining our financial records and making sure they’re accurate, preparing financial reports about our profits and losses. And the very important task of making sure we file and pay our taxes on …
S4M wins gold at the Data Festival 2019!
We’re proud to share that S4M won the Gold Award in the Web-To-Store & Data category at Data Festival 2019 . These awards celebrate brands which leverage data towards a better performance and the tech providers that help them achieve outstanding results. Being recognized for our use of mobile data to generate customer foot traffic in stores is the perfect early Christmas present. And we’d like to thank our clients SEAT and Re-Mind PHD – we wouldn’t have won this award without you – so, congratulations to you too! SEAT partnered with S4M and media agency Re-Mind PHD to create a …
Three ways for brick-and-mortar to win over eCommerce this holiday season
As we move into November, you might notice brands launching their holiday advertising rollouts. Month-long campaigns to drive consumers into their stores for all of their holiday shopping. And while we know that eCommerce continues to grow as a method for consumer shopping, 87.6% of 2018 holiday spending was still through brick-and-mortar/ in-store retail. According to Blackhawk Network, in-store shoppers are still the majority, especially among older generations — 66% of GenXers and 72% of Baby Boomers shop at brick-and-mortar stores all the time. So before ruling out brick-and-mortar and focusing all efforts on bolstering eCommerce sales, we came up …
S4M is in FrenchWeb’s FW500 ranking
We’re delighted to have been awarded the 75th position in Frenchweb’s FW500 – a list of the most dynamic companies in French tech. We’ve been shortlisted four years in a row now and couldn’t be prouder. This ranking showcases an industry in full swing, and being part of it makes us incredibly happy. Over the last five years, we’ve spread our wings abroad and opened offices in the US, Canada, the UK, Italy, Spain, Belgium and Singapore. It hasn’t always been smooth sailing and we’ve encountered some local market challenges along the way. But the solid foundations we’ve built in …
S4M Stars – Christophe, Head of Delivery
We’re a growing team, dedicated to making S4M the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At S4M, we love what we do and the people we do it with. Get to know us! What does it mean to be Head of Delivery? Basically, it means that I’m in charge of monitoring and optimizing our trading efficiency. We need to be great and we need to be fast. What is the craziest object you have on your desk? A nude figurine that looks like …
Drive customers to your store with S4M’s new ‘Mosaic’ ad format
At S4M, we create all our ad formats with the consumer in mind. Our goal is for shoppers to engage with your ad and visit your stores. And to successfully help you do that, we’ve released a new format – Mosaic. Designed to create an immersive user experience, the Mosaic ad format merges video and image content with an interactive product slider and the address of your nearest store. It’s the perfect format to help you raise awareness of multiple products within a specific collection, or to showcase one high-value product from several angles and with more detail. Mosaic goes …
Home & Furniture – Drive more customers to your showrooms and stores
Buying furniture is never easy. Will this armchair still be comfortable in a few months? Will that green sofa still look good in a year? Ditto that coffee table? When we buy furniture, we are signing up to live with our purchases for a while – which increases the time and effort put into our decision to buy. Recent trends reveal increased spending in the home improvement sector as well as growth in consumer confidence to buy their furnishings online – specifically through direct-to-consumer retailers. However, most sales still take place in showrooms and stores. Because customers are buying furniture …