Blog
S4M launches green initiative to help neutralize carbon emissions
S4M announced today a brand-new green initiative to help remove carbon emissions generated by its drive-to-store campaigns. In a long-term partnership with sustainable forestry company EcoTree, S4M will plant new forests to help offset the impact advertising campaigns have on the environment. From today, every advertising campaign run through S4M’s drive-to-store platform will have its carbon footprint reduced through the planting of trees. At current estimate, direct emissions from campaigns run by S4M equate to around 168 tons of CO2 each year. That means more than 5,000 trees would be planted in 2020 to help offset these emissions, with the …
S4M France to donate 10% of its revenue to national hospitals to fight COVID-19
We’re pleased to announce that, faced with this unprecedented crisis, our French office is rallying around the country’s health professionals and will donate 10% April revenue to the Fondation Hôpitaux de Paris – Hôpitaux de France to help them fight against this pandemic. The foundation aims to improve the quality of life of the children, teenagers and elderly who are in hospital, and plays a key role in the national effort to overcome COVID-19. For each advertising campaign we’ll be running, we’ll dedicate 10% of its allocated budget to this initiative – without any impact on the volume or the …
How brands can help their consumers during times of uncertainty
This is not the first time that the advertising industry has had to deal with an unprecedented global situation that resulted in major challenges for brands and agencies. Throughout, major brands have become staples within American culture, and this is not the time for them to abandon their customers — this is the time for them to support people, reinforce what optimism there is and help customers navigate what is going on. And while there is an air of uncertainty, and the space needs to be approached with care and sensitivity, we know challenging times often result in innovation. This …
S4M Stars – Quitterie de Langautier, Head Of Customer Success Benelux
We’re a growing team, dedicated to making S4M the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At S4M, we love what we do and the people we do it with. Get to know us! What does your job involve? First, I’d just like to say I’m very proud to have set up the Belgian S4M office alongside Ruben, our Country Manager. As for my job, I’m in charge of the operational teams and I also take care of Account Management for our market. This …
Introducing Academy – 20-minute training sessions from S4M
S4M is introducing academy, 20-minute training sessions on drive-to-store. These weekly webinars are here to help you learn something new and prepare to get ahead of your competitors when we can go back to the shops! Click on the links below to register for the session of your choice or watch our replays: April 1 – Replay: Introducing drive-to-store advertising April 8 – Replay: Using Location Data April 15 – Replay: How to measure incremental visits April 20-May 1 – Replay: How does drive-to-store measure up in your market – US – UK – France – Canada – Spain – …
S4M Stars – Michelle Lim, Trading Manager APAC
We’re a growing team, dedicated to making S4M the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At S4M, we love what we do and the people we do it with. Get to know us! What does your job involve? To make it brief, setting up and optimizing online ad campaigns and managing them daily to ensure KPI delivery! How would you describe yourself? I’d say I’m a nice person – most of the time 😄 I’m a dreamer and a doer. I live to …
S4M Stars – Caroline Sajas, Head of Operations UK
We’re a growing team, dedicated to making S4M the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At S4M, we love what we do and the people we do it with. Get to know us! What does your job involve? My role is to ensure the smooth running of operations in the UK – including managing the ops team, ensuring we reach the highest level of quality for our clients and that all processes are followed. Alongside Rose, Head of Sales, our role is to …
2030 Trends – Are you ready for this new decade?
2019’s coming to a close, and with it ends a decade of innovation. In 2010, the iPhone outsold Blackberry for the first time, changing the way people accessed the internet and revolutionising the advertising industry. Since then we’ve seen Facebook become more than a social network, as it established its dominance on the advertising industry alongside Google. We’ve seen changes in the way personal data is used, with the GDPR and CCPA setting the rules for how advertisers engage with users going forward. There’s been countless mergers and acquisitions, innovations and trends (and more years of mobile than anyone can count). Outside …
S4M named one of France’s top tech companies by French Tech 120
We’re proud to have been selected in the French Tech 120, a program dedicated to French start-ups capable of becoming worldwide technology leaders. Our inclusion in the list is a ringing endorsement of our drive-to-store platform and underlines the potential of our business. The solid foundations we’ve built in the French market and our worldwide expansion into the rest of Europe, US and Asia, have helped us stand out among the hundreds of companies who applied to be part of 2020’s French Tech 120. We owe this recognition to our outstanding worldwide team and award-winning drive-to-store technology, which have made …
Lessons from the NRF Big Show 2020
If you couldn’t make it to New York this year, we’ve got you covered. After three days of intense discussions and discoveries, we’re bringing you the trends that stood out at the National Retail Federation’s trade show. This year, the conference highlighted retail’s importance as a massive data generator and raised the question of what could be done with all of it. The general consensus is that making data work harder is set to be a key theme for 2020, and data providers will play an extremely prominent role. Our team was on hand at NRF and compiled the following …