Blog
Leverage mobile to reach registered voters at home in the US
With the COVID-19 pandemic impacting nearly every aspect of our daily lives, we’ve had to adjust to a new sense of normal. So far this year, we’ve seen major disruptions to events that we are accustomed to such as graduations, major sporting competitions, and awards circuits. This year also happens to be host to a number of pivotal elections in the United States government. But 2020 is shaping up to look different from any other election year. This is especially true when it comes to the presidential primaries and election. With everything happening around the United States over the past …
S4M Stars – Veronica Gianni, Account Manager Italy
We’re a growing team, dedicated to making S4M the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At S4M, we love what we do and the people we do it with. Get to know us! What does it mean to be Account Manager? My job mainly consists of managing and supporting all our Italian clients. And also coordinating our internal team. How would you describe yourself? I’m a traveler and explorer, for sure! Whenever I get the chance, I travel as much as I can. …
Location targeting: rediscover your store’s dynamic catchment area in Fusio
With ever-changing mobility patterns in 2020, rediscovering the catchment area of your store is more important now than ever. The composition of the high-street has changed and understanding where these customers come from and how they move will help you identify your new catchment area. Our drive-to-store platform Fusio has a built-in targeting tool called DCA (Dynamic Catchment Area). It allows you to define your location targeting criteria based on real-world mobility patterns that measure affinity with your store and true walking or driving distance. Thanks to this innovative targeting you can set up specific strategies for each of your …
Retail – Post-confinement consumer trends in France
S4M partnered with insights company Happydemics to study how consumer behavior is evolving with the easing of lockdown in France. We surveyed more than 1,000 French citizens, aged between 18 and 65+, to get a view of how the crisis has impacted consumers’ habits and expectations. Here are a few takeaways: Nearly half of the people surveyed are planning on going to stores at least as often as they did before lockdown. French consumers will be visiting stores for their personal pleasure, to fall back into their routine and to buy goods they couldn’t find before. Brands are expected to offer more …
S4M Launches New Ad Format: The Expandable
Even a great ad can miss the mark if it isn’t delivered in the right context. The right format can help you effectively communicate with your consumers, helping you to reach your goal of increased in-store or online visits. At S4M we understand that an ad format can be just as powerful as the messaging it is delivering. That’s why we’ve launched our Expandable format — an impactful way to boost awareness for your brand, providing a seamless and engaging way to reach users. The Expandable can help brands increase site visits and brand recall through combining formats that integrate …
S4M Stars – Gadea Rodriguez, Head of Customer Success Spain
We’re a growing team, dedicated to making S4M the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At S4M, we love what we do and the people we do it with. Get to know us! What does it mean to be Head of Customer Success? I get to coordinate different departments to make sure S4M clients are as happy as possible. How would you describe yourself? I’d say I’m passionate about the things I do, I’m always happy to help and ready for a laugh! If …
The Importance of Purpose
Last year S4M took a new approach on how we wanted to help our different communities across the globe. Whether it be helping to remove carbon emissions through our partnership with Ecotree or donating revenue to help hospitals fight COVID-19 in France, we are looking at how we can give back. Partnering with Givsly in the US, we have begun to shift the way we think about how we are spending time with our clients, realizing that outside of the traditional lunches and happy hours, we can provide an experience that has a real purpose and is socially impactful. Givsly …
Learn something new about Fusio: Fusio Feedback
S4M is here to help brands succeed and we value your input on Fusio, our drive-to-store platform. We used to rely on you reaching out to our account management team to give us feedback – which wasn’t great for you or us. Fusio Feedback is an aspect of our drive-to-store self-service platform which will enable you to quickly leave us feedback on what works well and what you would like to see improved. Key features: Upvoting: You will be able to see the feedback requests submitted by other users – if there’s an improvement you think is more important, you …
S4M commits to the IAB’s Transparency and Consent Framework v2.0
The IAB’s Transparency and Consent Framework 2.0 was rolled out at the end of April. S4M fully committed to the scheme and supported V2 from April 1. “TCF v2.0 enables consumers to grant or withhold consent and also exercise their ‘right to object’ to data being processed. Consumers also gain more control over whether and how vendors may use certain features of data processing, for example, the use of precise geolocation.” – IAB Europe Since the announcement of TCF V2 S4M has been involved in its development through the IAB Europe’s TCF Steering Group, as well as other working groups …
S4M Stars – Sherbin Shamsuddin, Insights Manager
We’re a growing team, dedicated to making S4M the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At S4M, we love what we do and the people we do it with. Get to know us! What does it mean to be Insights Manager? It means creating insights to support and help S4M strategies. This is mainly about understanding client audiences, their behavior and connecting them with geolocation. How would you describe yourself? I’m a curious storyteller, wannabe statistician, foodie and mother packed in one! If …