Blog
S4M Academy Podcast Lab: Episode 1 featuring Unacast: The Good of Location Data
In the first episode of S4M’s Academy Podcast Lab, we sat down with Unacast to discuss our recent global partnership, with the two people closest to it, Nico Saraiva, SVP, Strategic Partnerships (S4M) and Eric Hynes, Senior Director, Head of Client Success (Unacast). This is a particularly important partnership for us because the integration of Unacast’s human mobility data into the Fusio platform will allow S4M to better contextualize the real-world behavior of consumers and their in-store visitation habits so that we can drive more store visits to our brand clients’ shops, restaurants, and dealerships. While the conversation began as …
Location targeting vs audience segments, what’s better for your brand?
In one of our previous posts we discussed why campaigns with one objective and straightforward targeting perform better, but with so many options, how can you know which is best for your brand? When running drive-to-store campaigns, the main targeting decision you’ll have to make is whether you want to use location-based targeting or use aggregated audience data to find your audience. Although both options can result in a successful campaign, some product categories show more affinity with one or the other. When to use real-time location targeting Real-time location targeting, also called proximity targeting, consists of targeting users who …
S4M Stars – Emeline Muel, HR Manager
We’re a growing team, dedicated to making S4M the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At S4M, we love what we do and the people we do it with. Get to know us! What does it mean to be HR Manager? It means working on all subjects regarding employees. It’s very diverse: from payroll, recruitment and onboarding to HR development, training, meetings with the work council and answering questions. I support employees and managers in the various issues related to employment, their evolution, …
Deliver engaging ads that highlight your campaign platform
In this series, we’ve aimed to share three key strategies that political advertisers should consider for their digital campaigns if they want to win big during an election year. In this final installment, we are focusing on the importance of having an effective delivery method of a campaign message to connect with voters. In order to be truly effective, candidates need to deliver powerful messaging. By delivering a custom and engaging ad to voters in key districts, a candidate can really reinforce their campaign messaging, all of this through the person’s mobile phone — the device they are most likely …
What you need to know about the IAB’s Transparency and Consent Framework v2.0
With only three weeks left until the IAB’s TCF switches to v2.0, the digital advertising industry is putting the finishing touches to their policies to effectively deliver this collective vision. This second iteration of the framework enables users to opt in or out of advertising targeting under GDPR. With TCF v2.0, consumers can grant or withhold consent and exercise their right to object to their data being processed. It’s a step up from the first framework that allows users more control over their personal data. The IAB’s TCF v2.0 was officially approved by IAB Europe members in August 2019. S4M has been preparing for …
A simple campaign structure delivers better results, here’s why
It’s hard to give up control over every campaign detail and trust your chosen platform to perform. It’s very tempting to action every piece of targeting that digital channels offer us to pinpoint a very specific audience. It also may seem reasonable to optimize many different KPIs on each campaign to make sure your advertising spend is used effectively. However, data from over 10,000 campaigns shows that the most successful ones have a simple and clean setup that works towards one clear objective from the start. Here’s why a simple campaign structure delivers better results. When the targeting is too …
Reach registered US voters based on past behaviors and social interest
In the next installment of our political advertising series, we’re sharing how advertisers can leverage voter’s behavior and interest in order to effectively connect with them. Political advertisers should consider partnering with a partner that has access to the breadth and depth of accurate audience insights and understanding. This understanding of where a person stands on certain social issues such as, equal rights, the environment, and gun control will ultimately help candidates understand who the voters are in their districts. It can also provide insight into if your campaign has a chance at earning a potential voter’s support or if …
How to prepare for the 2020 back-to-school shopping season
It’s clear to see that no one, not brands nor consumers, was prepared for the upheaval that the COVID-19 pandemic brought on. And with many US states still in uncertainty about certain aspects of updated reopening plans, we’re already predicting that the back-to-school shopping season might look different than ever before. Back-to-School is a billion-dollar shopping season for US retailers with US parents purchasing a myriad of items from clothing and accessories to technology and electronics. In 2019 alone that spend reached over $26 billion. And while we know shopping habits have shifted, 41% of US parents expect that they …
Target registered US voters by their precise location and political affiliation
We’re rolling out three things that political advertisers should be thinking about this election year. In this piece, we are sharing how advertisers can leverage location data to develop a winning strategy. It’s clear that mobile continues to be the device that people spend the most time with. Along with that comes the location data that is available through the location services function on smartphones. When users opt-in to sharing their data, we can get precise information on their physical, real-time location. With this information, political advertisers can narrow down their constituents by town, city, county, state, or nationally and …
Rethink Your Advertising Strategy with our Back-to-Store Report
It’s undeniable the recent pandemic has had massive implications on physical retail. From the way people shop, to how they spend their free time and how they move around, COVID-19 has left a lasting impact on consumer behavior. As consumers head back into stores, brands are rethinking their advertising strategy to better meet new customer expectations, habits and behavior. To help, we’ve developed the Back-to-Store report – a customized study examining your stores’ catchment areas and with tailored strategies to encourage consumers back. With Back-to-Store, marketers will have access to exclusive and actionable insights to better understand how their stores’ affinity …