Buying furniture is never easy. Will this armchair still be comfortable in a few months? Will that green sofa still look good in a year? Ditto that coffee table? When we buy furniture, we are signing up to live with our purchases for a while – which increases the time and effort put into our …
Home & Furniture – Drive more customers to your showrooms and stores Read More »
We’re a growing team, dedicated to making S4M the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At S4M, we love what we do and the people we do it with. Get to know us! What does it mean to …
L’été est fini. Septembre est là. Et, pour la plupart des parents, cela est synonyme d’une seule chose : la rentrée des classes. Pour plus d’un parent sur quatre, la rentrée des classes est vécue comme un moment de stress. Qui n’a jamais été confronté aux dilemmes du choix de couleur de cahier, de marque …
Rentrée des classes : Le mobile est le meilleur ami des parents Read More »
S4M, a leading drive-to-store platform, announced today that they have entered into a partnership with zeotap, the global deterministic identity and data platform. The partnership will enable S4M to leverage zeotap’s deterministic audience segments and consumer insights on behalf of their clients for their drive-to-store campaigns across Europe, the US, Canada and LATAM. Zeotap provides …
At S4M, we firmly believe that marketers need full visibility of the incremental impact of their digital marketing strategy. To help them drive consumers to their stores, we have created the first and only advertising technology that connects brands to consumers by bridging the gap between digital advertising and the real-world. Fusio by S4M, our …
At the Cannes Lions Festival of Creativity 2019, S4M announced the results of the first worldwide study assessing the market share of drive-to-store advertising investments. Commissioned as an independent research study from IHS Markit, The State of Drive-to-Store Advertising 2019 gives a thorough view of the evolution of drive-to-store ad spend, worldwide and by country, for …
Infographic – The State of Drive-to-Store Advertising 2019 Read More »
The commissioned study, The State of Drive-to-Store Advertising 2019, shows that the worldwide share of drive-to-store investments for retailers will reach €55Bn. in 2019 – 58% of the total advertising spend for the industry. This investment is expected to reach 65% by 2023, or €75Bn., a 36% growth driven by digital-to-store spending. On the occasion …
S4M Unveils the First Global Drive-to-Store Study Across All Media Read More »
We are very proud to announce that our Kiko Milano Beauty Campaign has won two awards at the Netcomm Awards 2019 last May! Organized by Italian Digital Commerce Consortium Netcomm, these awards celebrate the best in digital commerce and retail in the Italian market. Being shortlisted with some of the best in the industry was …
S4M Wins Two Accolades at the Netcomm Awards 2019 Read More »
S4M announces today the release of a pioneering ad format, the Multi-Store DCO. This innovative ad format combines branded product content with a Dynamic Creative Optimization (DCO) feature to engage with consumers and help them identify the closest selection of retailers. Intuitive by design, this new format is very easy for shoppers to navigate. Within …
CCPA, California’s new privacy law, is designed to give consumers more control over their personal information and protect the data rights of California residents. The law, which is one of the strictest privacy laws to-date in the US, will have a direct impact on marketers and the digital advertising ecosystem. Learn more about CCPA and …
The LBMA and S4M Explain California’s New Privacy Law Read More »
S4M, a leading drive-to-store platform announced today a strategic partnership with Tapad, a global leader in digital identity resolution, to provide its clients with a holistic view of anonymous customer journeys across digital devices. This move responds to a rising need in the industry as each customer’s path to purchase becomes increasingly complex. Studies have …
S4M expands its multichannel drive-to-store offer with digital cross-device metrics Read More »
We are delighted to announce that S4M has won the La Nuit des Rois 2019 Gold Award for Best eBusiness & Drive-to-Store solution on March 14th, 2019! Organized by French digital marketing media Viuz, La Nuit des Rois awards celebrate the best digital marketing solutions in the French market based on two major criteria: performance …
S4M wins Gold Award for eBusiness & Drive-to-Store at La Nuit des Rois 2019 Read More »
S4M announces today the release of a brand-new ad format, the Pass-to-Store. The creative new ad format provides advertisers with a method to drive incremental in-store visits with smart push notifications to engage with their audience at a specific time and date. With this new ad experience, shoppers download a card with a promotion or …
S4M Launches New Ad Format to Boost Store Visits with Mobile Wallet Passes Read More »
S4M announces today the release of a pioneering global product feature, Uplift Trust, for its FUSIO by S4M platform. FUSIO by S4M is the first SaaS solution to optimize media investments in real-time for drive-to-store campaigns. The Uplift Trust feature is an industry first, allowing marketers to see if the in-store uplift rate of their …
S4M Launches Uplift Trust Global Product Feature Read More »
Choose your KPI and we’ll ensure its performance With mobile influencing 90% of all car purchases, S4M brings to market a comprehensive strategy to drive-up dealership visits. Working hard to connect, engage and convert the modern car buyer, we guarantee the delivery of powerful KPIs at every stage of car buying – maximizing your ad-spend. Fill …
Book a meeting to discuss S4M’s new strategy to boost dealership visits Read More »
The saying goes that Christmas is the most wonderful time of the year. And we couldn’t agree more. Indeed, what better time than Christmas to announce that we have won the Mumbrella Asia 2018 Award for Best Mobile Ad of the Year for our Santa Chatbot campaign! Fitting, isn’t it? At S4M, we recognize the …
S4M wins Mumbrella Asia 2018 Award for Best Mobile Ad of the Year Read More »
The Location Based Marketing Association (LBMA) was founded in 2010 in Toronto to bring together brands, retailers and innovative technology providers centered on the use of media, location and digital innovation. Their goal is to educate, share best practices, establish guidelines for growth and promote the services of member companies to brands and other content-related …
The Location Based Marketing Association is coming to France Read More »
S4M, Futurs.io, Dentsu Aegis Network’s digital performance agency iProspect, Smart, Mondadori MediaConnect, and Next (Altice) are launching the “Adschain Consortium” to address the persistent fraud in the programmatic supply chain. This ambitious alliance will apply blockchain technology to industry transactions to bring more transparency for all the stakeholders. Online advertising fraud is estimated to cost …
S4M joins forces with major players to leverage blockchain technology to fight ad fraud Read More »
We are proud to announce that S4M has won two awards at the Festival of Media LatAm Awards last Tuesday! Organized by the Festival of Media, the LatAm Awards celebrate and recognize the best players in creativity and media innovation in the LatAm region. We were honored to attend with some of the industry’s very …
S4M wins two awards at the Festival of Media LatAm 2018 Read More »
S4M will be at Festival of Media LatAm in Miami this year! We are excited to be welcoming FOMLA attendees to our Oxygen Bar. Stop by to boost your energy levels and be in great shape to keep up with everything that will be going on during this unique event. Feel free to fill out …
Ed Silhan joins S4M as the Chief Revenue Officer for North America, a new position based in the New York office. Ed comes to S4M after almost 20 years of experience in the digital space at PayPal, eBay and most recently SITO Mobile where he participated in the dramatic growth of their revenue streams. In …
S4M Appoints Ed Silhan as Chief Revenue Officer for North America Read More »
The Mobile Marketing Association (MMA) has released their shortlist for the 2018 APAC SMARTIES Awards. We’re delighted to share that two S4M campaigns have made the cut. The Sony Pictures digital advertisement done in partnership with IPG Media Brands is nominated in the Mobile Video category. For the chatbot drive-to-store for Lego done with Carat, …
Two S4M Campaigns Nominated for 2018 Mobile Marketing Association APAC SMARTIES Awards Read More »
The Mobile Marketing Association (MMA) has announced the 2018 Smarties EMEA Awards nominees. We’re excited to share that the innovative and client praised Pernod Ricard travel retail campaign is shortlisted in two categories, Location Based and Programmatic. The MMA Smarties EMEA is an awards ceremony recognizing the best of what mobile marketing has to offer. …
S4M’s Pernod Ricard Travel Retail Campaign Shortlisted for Two 2018 SMARTIES EMEA Awards Read More »
Mobile Marketing Magazine has revealed the nominations for the 2018 Effective Mobile Marketing Awards. We are excited to announce that for the second year in a row, S4M is shortlisted in five categories. Our campaigns with LEGO, Sony Pictures and Pernod Ricard are in the running for the following awards: Lego, S4M and Carat – …
S4M Shortlisted for Five 2018 Effective Mobile Marketing Awards Read More »
At S4M we recognize the significance of creating engaging, innovative and results-oriented digital campaigns. So it’s our great pleasure to share that we have received a MediaPost 2018 OMMA Award for Online Marketing. Partnering with Sony Pictures and IPG MediaBrands, our drive-to-store campaign “Going from the Small Screen to the Big Screen,” for the movie …
Mumbrella Asia has released the names of its finalist for their 2018 Awards. It is with great pleasure we announce that two of our campaigns are nominated for Mobile Ad of the Year. The new award category aims to recognize “the best mobile ad on behalf of a brand or product.” In the running for …
Two S4M Campaigns up for the 2018 Mumbrella Asia Mobile Ad of the Year Award Read More »
S4M announces today the opening of its first Canadian office in Montreal. The expansion follows S4M raising $12 million in series B funding and demonstrates its commitment to growing globally. Hadrien Bailly, a veteran in the mobile industry, will be leading the new team based in Montreal. Hadrien has been with S4M for over three …
S4M Continues North American Expansion with New Office in Montreal, Canada Read More »
S4M has completed a study analyzing the Cost Per Incremental Visit (CPIV) of more than a hundred marketing campaigns that aimed to increase in-store traffic. Using the proprietary data from the study allows S4M to be the first to provide CPIV benchmarks and to create a new online tool using this data to calculate the …
S4M Launches the First Online Drive-To-Store ROI Calculator Read More »
MediaPost has named the finalists for their 2018 OMMA Awards, and we are proud to share we have been shortlisted in the group of Online Marketing in the category of entertainment and movies. Entrants in the Online Marketing group are judged based on creativity, innovation, and results. S4M is nominated for our partnership with Sony …
Nearly 80 percent of the U.S. population use smartphones for many everyday tasks, including helping to locate restaurants, get directions, review menus, place orders and make payments. But restaurants often lag behind other industries in adopting new technology, lacking the time or budget for massive digital overhauls Over the course of 4 articles, we will …
S4M vous donne rendez-vous le mardi 2 octobre au Mama Shelter Marseille pour un petit-déjeuner spécial drive-to-store. Avec la participation exclusive de Nicolas Pons, Directeur Digital, Média & CRM, Groupe Bertrand, qui partagera avec vous son retour d’expérience. Société Nom complet Email professionnel Avec l’avènement de la donnée géolocalisation et la généralisation de …
S4M vous donne rendez-vous le mardi 25 septembre au Transfo de l’Union des Annonceurs pour un petit-déjeuner spécial drive-to-store. Avec la participation exclusive de Céline Letu-Tortorici, Directrice Marketing et Communication de HOPPS Group / Pataugas et Nicolas Pons, Directeur Digital, Média & CRM, du Groupe Bertrand, qui partageront avec vous leurs retours d’expériences. Evénement réservé aux annonceurs. …
FUSIO by S4M is a powerful drive-to-store platform that can attribute digital media investments with real-world results, such as shopper visits into stores. Our product vision is to help our clients, marketers, brands and media agencies to close the digital and physical advertising divide. In a previous article, we explained how our product team built …
Product Design: Two of FUSIO’s Design Strategies Read More »
S4M announces its participation in Dmexco, a tradeshow bringing together key players in digital business, marketing and innovation. The event will be taking place September 12-13, 2018, in Cologne, Germany. During the event, S4M will be showcasing the latest version of FUSIO by S4M, its drive-to-store technology. Marketers will have complete access to a handful …
S4M To Showcase the First Saas Platform for Drive-To-Store Campaigns at Dmexco Read More »
During the 2017 Christmas Season, LEGO partnered with S4M and Carat to roll out the fun and personalized “Santa” chatbot shopper. The “Santa” chatbot helped parents easily select and locate LEGO toys they wished to purchase, online or in-store. To learn more about the campaign, checkout our Taking The Chat Out of the Bot video. S4M …
S4M Nominated for Three 2018 Singapore Media Awards Read More »
S4M will be at DMEXCO 2018 in Cologne this year! Be sure to stop by our booth to demo our AI-powered Saas drive-to-store platform. Want to reserve a 1-to-1 demo at our stand? Fill out the form below and we will get in touch shortly. Full Name Company Professional E-mail Please select your …
The shortlist for this year’s Digiday Marketing and Advertising Awards Europe has been released and we are proud to share that S4M has been nominated in the category Best Use of Mobile! The Digiday Marketing and Advertising Awards Europe recognizes companies working to modernize European advertising, marketing and public relations. The winners will be announced at …
S4M shortlisted at the Digiday Marketing and Advertising Awards Europe 2018 Read More »
Will you be at this years eTail Connect at Sopwell House in St Albans? We want to meet you! Book a 1-to-1 meeting with our UK team to learn all about our AI-powered drive-to-store platform, FUSIO. FUSIO by S4M is the 1st SaaS drive-to-store platform that leverages cutting-edge AI to optimize visits to store and footfall …
FUSIO by S4M is a powerful drive-to-store platform that can attribute digital media investments with real-world results, such as shopper visits into stores. Our product vision is to help our clients, marketers, brands and media agencies, to close the digital and physical advertising divide. In a previous article about our target users we explained how …
S4M launches a brand new KPI – the Cost Per Incremental Visit (CPIV). Marketers will only pay for additional visits into stores generated by online campaign impressions. Brands can be sure that their drive-to-store results exclude organic visitors and are only measuring visits generated directly as a result from digital campaigns. For digital marketers, it …
S4M Extends Cost Per Incremental Visit (CPIV) KPI to the Offline World Read More »
S4M announced last week that it has joined the IAB Tech Lab to be an actively engaged member in driving mobile-first initiatives from the independent consortium. The IAB Tech Lab is made up of digital publishers, ad technology firms, marketers, agencies and companies from around the world with interests in the interactive marketing arena. S4M is …
S4M Joins IAB Tech Lab to Reinforce Mobile-Native Initiatives Read More »
S4M is hosting a Meetup at our Marseille office on June 20th. Join us at 6.30 pm to learn about how we leverage artificial intelligence for the programmatic advertising ecosystem. Registration is open to everyone, but space is limited so be sure to sign up as soon as possible. Event Agenda Welcome presentations & industry news …
FUSIO by S4M is a powerful drive-to-store platform that can attribute digital media investments with real-world results, such as shopper visits into stores. Our product vision is to help our clients, marketers, brands and media agencies, to close the digital and physical advertising divide. FUSIO’s platform users are programmatic media traders who buy ad spaces at …
S4M today announced that it has raised $12M USD in a Series B round from Sofiouest with participation from existing investors Bpifrance and Entrepreneur Venture. The company launched their platform, FUSIO by S4M, in February this year, in SaaS and will now accelerate their technology developments with an ambitious focus on proprietary real-time features to …
S4M raises US$12M in funding to close the offline and online advertising divide Read More »
S4M is an ad tech company in the digital advertising ecosystem specializing in programmatic buying to help advertisers bridge online results with offline impacts. FUSIO is S4M’s mobile advertising technology with a suite of products to address digital advertising challenges. Today, FUSIO by S4M is a powerful drive-to-store platform that can attribute digital media investments …
FUSIO by S4M – the making of an all-in-one toolkit for marketers Read More »
S4M is an ad tech company in the digital advertising ecosystem specializing in programmatic buying to help advertisers bridge online results with offline impacts. FUSIO is S4M’s mobile advertising technology with a suite of products to address digital advertising challenges. Today, FUSIO by S4M is a powerful drive-to-store platform that can attribute digital media investments …
FUSIO by S4M – the making of an all-in-one toolkit for marketers Read More »
Each year, The Drum Marketing on Mobile (MOMA) Awards puts a spotlight on the industry’s best campaigns from brands and agencies across mobile. S4M helped Pernod Ricard deliver a mobile campaign across airports in the UK to drive consumers into Duty Free stores with real-time footfall visit measurements. This success campaign has been nominated four …
S4M is a finalist in four categories for The Drum MOMA 2018 Read More »
Each year, The Drum Marketing on Mobile (MOMA) Awards puts a spotlight on the industry’s best campaigns from brands and agencies across mobile. S4M helped Pernod Ricard deliver a mobile campaign across airports in the UK to drive consumers into Duty Free stores with real-time footfall visit measurements. This success campaign has been nominated four …
S4M is a finalist in four categories for The Drum MOMA 2018 Read More »
S4M announces a new data partnership to provide clients with more foot traffic measurement options within their drive-to-store campaigns. This integration with adsquare lets FUSIO by S4M users see and access hourly updates of incremental store visits directly generated from their mobile campaigns. Marketers can optimize campaign budgets in real-time based on the best performing …
S4M Expands Drive-to-Store Offer with Real-Time Visit Measurement Integration Read More »
S4M announces today its renewed Media Rating Council (MRC) accreditation for HTML5 mobile web and in application display and rich media Served Impressions, Clicks, and post-click metrics including Installs, Opens and Landings. Today, the company remains the only platform accredited by MRC for app installs and opens, and continues to advocate for advertisers to choose …
S4M remains the only mobile actor today accredited by MRC for post-click measurements Read More »
Location data has become a proxy in our lives to determine who, what, where, when, and how we interact with the world around us. This data is filled with nuances that marketers must understand. On April 12th from 8.30am to 10.30 am at NeueHouse in New York, we are hosting an intimate group of industry executives …
NYC Advertiser Breakfast: Drive To Store – Should we pay for organic visits? Read More »
FUSIO by S4M announced today the integration with Triton Digital®,the global technology and services leader to the digital audio industry, of its audio advertising marketplace, a2x®. This partnership provides S4M clients with programmatic audio inventories combined with the possibility to define dynamic geolocation targeting and footfall measurements in brick and mortar stores. “Audio advertising remains …
S4M announces today moves by senior leadership for offices in the US. Stanislas Coignard, previously Chief Strategy Officer at S4M’s headquarters in Paris, France, will now take over the leadership of the company’s expansion in the Americas as US CEO. Stanislas Coignard co-founded S4M with Global CEO, Christophe Collet in 2011 and has been leading …
S4M Shuffles Senior Management to Focus on US Expansion Read More »
S4M will be showcasing an exclusive premier of FUSIO by S4M at MWC next week. FUSIO by S4M the first SaaS solution to optimize media investments in real-time for drive-to-store campaigns. Marketers will have complete access to a handful of exciting new features that bridge online campaign investments with real-world results, such as visits into …
S4M presents the first SaaS platform for drive-to-store campaigns at MWC Read More »
S4M is hosting our first event in London! Joins us on March 14th at Kings Place for a breakfast meeting with industry experts about the upcoming GDPR and hot topics on data quality for digital advertising. Registration is now closed as the event is fully booked. If you have questions or concerns please write to us directly …
GDPR Breakfast meeting with industry experts in London Read More »
S4M will be at Mobile World Congress 2018 in Barcelona! Be sure to stop by our booth to demo our brand new SaaS platform and AdBuilder. Come by our stand starting at 5PM every night for food and drinks to meet the team! Want to reserve a 1-to-1 demo at our stand? Fill out the …
James Rogers joins the company as Managing Director for the Asia Pacific (APAC) region and will be based in S4M’s Singapore office. Following five successful years at InMobi across two continents, James will now lead S4M’s APAC activities with a focus on growth acceleration and solidifying the company’s presence in an increasingly competitive marketplace. “James …
S4M announces James Rogers as Managing Director in APAC Read More »
S4M announces today the appointment of Andy McNab as the first UK Managing Director. He will lead the expansion of S4M’s activities in the UK with a strong focus on driving sales growth in the region and managing the enlarging team. “We are excited to welcome Andy to the company. UK is one of our …
S4M welcomes Nicolas Saraiva Da Silva as Head of Partnerships at headquarters in Paris, France. This new addition to the team comes in parallel with several strategic partnerships for the company. Prior to joining S4M, Nicolas was based in London for the past three years, working within the Mozoo Group. He joined Mozoo in 2012 …
S4M grows industry partnerships with new hire Nicolas Saraiva Da Silva Read More »
The great debate app vs. browser? Retailers are on a mission to reach consumers wherever they are. Mobile advertisers are still struggling with the uncertainty of the whether their campaigns should be concentrated on mobile browser or apps. Industry studies found that most online touchpoints happen on mobile-optimized websites and conversion rates on retailer apps …
Advertiser’s Checklist for Mobile Campaigns this Holiday Season Read More »
Last night was one for the books! S4M took home four significant awards at The Effective Mobile Marketing Awards ceremony. It is a tremendous honour to be recognised by our peers in the mobile marketing world and win the People’s Choice award for AdTech Platform of the Year. Our campaign for Subway France won the …
S4M wins big at the 2017 Effective Mobile Marketing Awards Read More »
More than 60% of travelers are using mobile apps while traveling, presenting a tremendous opportunity for travel retail advertisers. Understanding travelers’ behavior is equally important to consider when developing efficient and hyper-personalized digital advertising strategies. Therefore, it is imperative for brands to develop a tailored digital strategy for this space, separate to the way they …
Best Practices for Travel Retail Mobile Campaigns Read More »
We are proud to announce that S4M has won two gold awards at the MMA Smarties Awards for the EMEA! Organized by the Mobile Marketing Association, the Smarties Awards recognize the best mobile advertising campaigns in the region, celebrating innovation, creativity, and success. For the second year in a row, we are honored to attend …
S4M announces a global partnership with Integral Ad Science, the measurement and analytics company that empowers the advertising industry. FUSIO, S4M’s full stack programmatic platform, is now integrated with viewability measurement by IAS. S4M clients worldwide can now benefit from IAS’s industry leading viewability measurement on the FUSIO campaign dashboard. IAS’ viewability solution is accredited by the …
S4M partners with IAS to bolster mobile campaign viewability measurement Read More »
S4M is excited to renew our French Tech Pass again this year and to be a part of this international community. Designed for innovative, fast-growing entrepreneurs and startups, La French Tech aims to encourage international entrepreneurs with bold projects. It targets innovators from all over the world as part of an effort to accelerate the …
Snapchat introduced Stories to its product features in late 2013, since then other social media channels like Instagram has followed suit. Stories is now the new standard of how mobile users are consuming content whether it is in Facebook, Instagram, WhatsApp or Messenger. With this insight, S4M’s Studio developed a brand new mobile ad format …
Brands worldwide can now reach mobile consumers in Snapchat with S4M’s 650 different audience segments. These hyper-precise audience segments range from gamers, millennials, music lovers, travellers, to fashion enthusiasts. This new offer also means advertisers can enrich first-party user data and execute precise re-targeting mobile campaigns in Snapchat. “Snapchat is a unique channel where young …
S4M’s audience clusters now available on Snapchat’s inventory Read More »
The shortlist for this year’s Effective Mobile Marketing Awards has been released, and we are proud to announce that S4M has been nominated in 5 separate categories! On November 16th, Mobile Marketing Magazine will announce the winners and host a night filled with food, wine, and entertainment to celebrate excellence in the mobile marketing industry. …
S4M shortlisted in five categories at the Effective Mobile Marketing Awards 2017 Read More »
AI in Aix-Marseille! Join us! Algorithms: From theory to production & Machine Learning news! Program: Welcome, presentation of the news of the summer. The Journal of Machine Learning: Laurent Cetinsoy will present a special newsletter of his newspaper with even more hot news on Machine Learning in industry and research. From theory to production, by …
Meetup – Machine Learning Aix-Marseille S03E02 – S4M – 11 Oct 2017 Read More »
S4M continues expanding activities in Europe with a new office in Madrid, Spain since early 2017. After only 6 brief months, our Spanish office is already working with more than 15 advertisers and major media agencies in the market. Leading this expansion is Maxime Noizat, Country Manager of S4M Spain. Maxime started his career in London at …
S4M continues growth in Europe with a new office in Spain Read More »
S4M is now the first SaaS platform for mobile to measure in-store visit attribution for mobile campaigns worldwide. S4M, a leading mobile programmatic technology company, announced today a partnership with location data provider Factual to integrate its location data in S4M’s FUSIO platform for clients worldwide. FUSIO clients will be able to access Factual’s measurement …
S4M partners with Factual to measure in-store foot traffic Read More »
S4M vous donne rendez-vous le jeudi 21 septembre à partir de 8h dans le mythique salon de thé Angelina Paris pour un petit-déjeuner spécial drive-to-store. Evénement réservé aux annonceurs. [contact-form-7 id=”3303″ title=”21sept_petitdej_2017″] Le mobile est enfin reconnu comme le seul moyen de réconcilier on et offline : les retailers l’ont bien compris et 98% d’entre eux …
S4M will be at Dmexco 2017 this year. Will you be there? We want to meet you, book a meeting with us to learn about the latest mobile advertising trends!! Are you an advertiser? Ask for a demo of our fullstack technology, FUSIO by S4M. Are you a SSP? Discover our mobile-only DSP. Are you …
S4M, a mobile programmatic platform, released a study, “In-App Mobile Advertising Impact” in partnership with IPSOS, a leading research company based in France with representation in 88 countries focused on understanding consumer behaviour. The study evaluates how advertisers should invest in mobile campaigns to attain the best results. The in-app environment is a context inherently …
zvelo, the leading provider of categorization services for web content, web traffic and web-connected devices, today announced that S4M – the mobile-native ad tech company providing a premium programmatic platform for advertisers and brands – has successfully deployed zvelo’s new Invalid Traffic (IVT) dataset to combat ad fraud. The IVT dataset – part of zvelo’s …
S4M Utilizes zvelo’s Invalid Traffic (IVT) Dataset to Combat Ad Fraud Read More »
Apple announced at its annual Worldwide Developers Conference 2017 a suite of news features for iOS 11 that will surely be welcomed by its loyal users. For mobile advertisers, this update doesn’t bring all bad news, there are also some exciting new potentials for marketers with the latest update. For users, it is all good …
iOS 11: How will the new updates disrupt the mobile advertising industry? Read More »
Introducing a breakthrough mobile video format from S4M’s studio – The Trailer The Trailer is a two part extended video format that lets mobile users consume video content with the latest interactive effects. It is always a challenge for brands to showcase a video experience in just a few seconds in a standard video format. With S4M’s new Trailer …
S4M is happy to announce the nomination of Chiara Musicco as Account Manager in its Milan office. She will support the fast expansion of the company in Italy and manager the day-to-day with S4M’s principal clients. “It’s a pleasure to welcome Chiara to the family,” says Andrea Pongan, Country Manager for S4M. “Chiara has a …
S4M Italy grows team and recruits Chiara Musicco as Account Manager Read More »
[vc_row][vc_column][vc_column_text]We think you deserve a getaway. Enter for a chance to win a spa retreat for two in your city![/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][vc_single_image image=”2613″ img_size=”medium”][/vc_column][vc_column width=”1/3″ css=”.vc_custom_1487072199605{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][contact-form-7 id=”2604″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Try out your newest pair of DIY VR glasses to experience a sensational universe! In the mood for discovery? Download Within for …
That’s right summer’s here and we are getting ready to party! S4M is hosting a Summer Party on July 6th, at the SkyLounge in the heart of London. Join us at Double Tree Hilton’s rooftop lounge for a Cuban Mojito and celebrate the start of summer with great company. What’s even more exciting than the incredible view …
S4M recruits Nicolas Rieul as VP Strategy EMEA to join the team in its headquarters in Paris, France. He is a Board Member at the Mobile Marketing Association in France and IAB France. “Nicolas Rieul is a key figure in the mobile advertising market and brings to S4M a wealth of mobile programmatic insights and …
Ipsos, leader des études en France, et S4M dévoilent les résultats du premier baromètre post-test de campagnes mobiles in-app. Dans un climat pourtant peu favorable à la publicité, l’étude révèle que les campagnes mobiles in-app ont un réel impact sur la manière dont les marques sont perçues par l’utilisateur et sur l’incitation à l’achat. Le …
Success for Mobile saw a revenue growth of 81% in the past year. PwC revealed the Top 100 Digital Enterprises in France this week and S4M was recognised as the company with the highest revenue growth among the Top 100! This is not just only a success for us, but for the entire mobile advertising …
S4M Recognised by PwC for Best French Tech Revenue Growth Read More »
NEW YORK, June 1st, 2017 – S4M (Success for Mobile), a mobile ad tech company with headquarters in Paris, France, has appointed Scott Dornblaser as SVP Sales Americas based in New York City. Dornblaser will lead S4M’s sales expansion across North and Latin America and report directly to Fred Joseph, S4M’s US CEO and Global …
S4M US Expands; Appoints Scott Dornblaser as SVP Sales of Americas Read More »
A second interview for the Mobile Truths Series… Mobile Truths is a series of spontaneous interviews from with different people from S4M to share their insights on the mobile programmatic ecosystem. Jean-Philippe Haller, Global Head of Publisher Management & Development at S4M, speaks about his outlook on the state of publishers in the mobile programmatic ecosystem. …
Last week was the fifth annual MOMA awards ceremony at the Emirates Stadium in London to celebrate the most innovative and inspiring campaigns, brands, and agencies in the mobile industry. We had a fantastic evening celebrating everyone. This year our campaign for Subway was nominated in four different categories. We are so proud to have …
We conduced a study on 92 mobile programmatic campaigns across Europe, US, and APAC between June 2016 to February 2017. The results were compared to a similar research conducted last year. The study evaluated three key indicators, fully rendered impressions, fraudulent clicks, and mobile landing page arrivals to observe the state of ad fraud in the industry. …
S4M launches a brand new mobile advertising offer, the Adbot, to leverage the rise of chatbots and redefine brand engagements. With this offer, advertisers can reach users across a vast selection of publishers and direct them into the Messenger App to carry out a personalised conversation in real-time. Lancôme France and ZenithOptimedia (Publicis Media) is debuting …
Lancôme France and ZenithOptimedia France pioneer an exclusive AdBot offer with S4M Read More »
Milan, Italy, March 29th, 2017 – S4M (Success for Mobile), a mobile ad tech company founded in Paris, France, is growing its businesses in Italy with the opening of a new office and two senior hires. This new development comes as a series of successful expansions for the company to London, Düsseldorf, and most recently …
Introducing Mobile Truths… Mobile Truths is a series of spontaneous interviews from with different people from S4M to share their insights on the mobile programmatic ecosystem. In the first of the series, Stanislas Coignard, Chief Strategy Officer at S4M, takes a few minutes to talk about some of the biggest challenges faced by advertisers in the fast …
Mobile Truth Series – Keeping the Industry Clean Read More »
Paris, March 20th, 2017. S4M reinforces its French team with new hire of Simon Perrot as Head of Sales France. Simon joins S4M from Spafax Networks France where he was the Managing Director. This strategic recruitment complements the rapid growth of the company within in France. Simon Perrot’s principal mission in his role at S4M …
S4M Strengthens Presence in France with New Hire Read More »
S4M vous donne rendez-vous le mardi 25 avril à partir de 8h dans le mythique salon de thé Angelina Paris pour une présentation en avant-première de deux études exclusives sur la publicité mobile. Evénement réservé aux annonceurs. [contact-form-7 id=”2842″ title=”24avril_petitdej_2017″] La fraude est l’un des sujets les plus importants pour les annonceurs qui investissent dans …
Introducing a brand new mobile ad format by S4M – The Travelling. This format will help brands reimagine the mobile user experience and offers another exciting way to engage with consumers on their smartphones. Users can literally ‘travel’ or scroll within a dynamic video format for a truly hands-on experience. With this discovery-based tactile format, brands …
The duopoly of Google and Facebook accounts for 67% of the mobile ad market in the US, and what’s more…the combined value of GAFA (Google, Amazon, Facebook, and Apple) is $200Bn more than the CAC40. There are no doubts that these powerful American tech players are exercising their clout to write the rules in the …
Looking beyond GAFA, a case for mobile advertising independence Read More »
London, Feb 21, 2017 – S4M (Success for Mobile) acquired Netadge this week in a move to strengthen the company’s offerings in the programmatic industry and enlarge the current R&D team to more than 50 engineers. Netadge is a leading self-service mobile DSP specializing in mobile RTB founded in France with presence in New York. …
S4M acquires Netadge to reinforce technology stack Read More »
The S4M team will once again be at Mobile World Congress in Barcelona. Don’t be a stranger, we want to meet you and discuss everything mobile! [contact-form-7 id=”2621″ title=”MWC2017″]
For the first time, S4M won a Creative Media Award presented by MediaPost in the Mobile Media Category! After two rounds of judging by a panel of industry experts, our Subway Campaign came out as the winning campaign in the Mobile Media category. The campaign leveraged real-time location based targeting to boost foot traffic into Subway’s restaurants. …
IAB Singapore concluded its 2017 Elections process on February 2nd unveiling new leadership on its Board and new Committee Co-Chairs for the coming year. Gavin Buxton, S4M’s VP Sales in APAC based in Singapore, will join the IAB Singapore Board for 2017 along with 13 other digital thought leaders. The Board will spearhead a variety …
Our front-end developers recently attended DotJS, an annual conference on state of the JavaScript world that happens in Paris. 2016 was its biggest year yet, with over 1200 attendees filling the enormous Pullman Dock venue. The talks ranged from high-level concepts of the latest and greatest frameworks, to an in-depth explanation of how memory works …
This past weekend has been an eventful one for S4M. We won two gold awards at the 2016 Cristal Festival in Courchevel. Our Subway case study, You’re the Chef, took home two gold awards in the Marketing Innovation category for the Best Use of Mobile and the Best Food and Beverages campaign. A huge congratulations …
S4M takes home two awards at 2016 Cristal Festival Read More »
‘Tis the season of giving! We put our creative minds together for a series of DIY Christmas ornaments so your Christmas tree can be as beautiful as ours. This holiday season, spend some time away from your smartphones and make a few origamis with your loved ones, family, friends or even strangers! Not everyone is blessed with artsy …
S4M is able to identify users at O’Hare, Hartsfield-Jackson, Heathrow and other global transport hubs London, December 5th, 2016 – S4M announces its new capability to target more than 30 million airport travellers each week. Using enriched geo-localised user behavioural and contextual data, the company can now help brands boost their presences in the top 30 …
S4M enables mobile targeting at the world’s 30 most frequented airports Read More »
To all our friends, collaborators, clients, partners, and family, thank you for these remarkable five years. Five years ago we took our first step to transform our vision for mobile into a reality, delivering billions of ad impressions and testing countless mobile creative formats. Our mission is clear, to transform mobile advertising into a personalised and desirable services and …
Meet Benoit Jolly (Front-end Developer), Ciro De Caro (Front-end Developer) and Cassie Brooks (Front-end Developer) at the dotJS 2016. https://www.dotjs.io/ Dec 5th 2016 Paris
At S4M, we are proud of our in-house studio in Paris where our designers are constantly on a mission to rethink the mobile user experience. Our aim is always to harness the full potential of mobile for better user engagements, so we are excited to launch, The Path, a brand new mobile creative experience. The Path is …
Launching ‘The Path’ – a brand new mobile creative format Read More »
Meet Sébastien Duval (Chief Technical Operations Officer) and Florian Philippon (Infrastructure Engineer) at the AWS re:Invent 2016. https://reinvent.awsevents.com/ From Nov 28th 2016 to Dec 2nd 2016 Las Vegas
This week Frenchweb released their ranking of the Top 100 companies in France that are recruiting digital talents in the coming year and S4M made the list at number 44! In the first half of 2017, these companies in the ranking will recruit a combined total of more than 7,900 digital profiles; roughly 78% of these are permanent contracts. …
S4M ranked among top 100 companies recruiting digital talents Read More »
As the most wonderful time of the year draws closer, advertisers wait with anticipation to maximize their revenue among holiday gift givers. On the other hand, consumers are used to the hoards of ads prior to the holiday season either in TV, print, radio, or digital. One thing for sure this year, advertisers need to …
Stand out among mobile shoppers this holiday season! Read More »
Meet Balazs Kossovics (Software Engineer) and Samy Dindane (Software Engineer) at the Scala.io 2016. http://scala.io/ From Oct 27th 2016 to Oct 28th 2016 Lyon, France
Earlier this year, S4M examined 87 campaigns, composing of 2.3 billion ad requests, between January to June 2016 in Europe, the US, Latin America, and in APAC. The goal of this study was to to investigate the problem of ad fraud and existing buying models. Between the ad request from the ad server and the moment …
Cet événement est annulé et sera reporté début 2017. Inscrivez-vous ci-dessous pour être tenu informé de nos prochains événements : [contact-form-7 id=”2078″ title=”MobileBreakfastForm” html_class=”mobile-breakfast” html_id=”mobile-breakfast”] Des questions ? N’hésitez pas à nous contacter : communication@s4m.io
Surprise team lunch, escape game, and drinks in an arcade bar – just an average day at S4M with the R&D team 😉 At S4M, we host an annual team building event each year with all the teams including sales, marketing, adops, traders, account managers, and the R&D. This annual company-wide team building is important to exchange ideas …
Last night at the Mobile Marketing Association (MMA) Smarties Celebration of Talent evening in New York City, S4M celebrated a very memorable moment! For the first time, we took home two awards for our cross-continental campaign for L’Oréal Travel Retail Americas and Ralph Lauren Fragrances. This campaign was in partnership with Havas Media in Miami. It is a real …
Dmexco 2016 was another great conference of meeting new and old faces. This year, Christophe Collet spoke about new counting currencies for the mobile advertising industry at Dmexco this past week. If you missed this session, fill out the form below to receive a copy of the presentation! [contact-form-7 id=”1950″ title=”download dmexco prez”]
Following months of R&D and MRC accreditation, S4M unveils a next generation anti-fraud mobile ad technology with real-time visualisation of mobile campaign KPIs and a simplified user interface London, UK, September 1st, 2016 – S4M (Success for Mobile), a mobile-first advertising technology company, will launch the new FUSIO by S4M platform to provide clients with …
S4M launches new FUSIO platform with built-in fraud detection exclusively at DMEXCO Read More »
Stop by our booth during Dmexco to meet our mobile experts and discover the new FUSIO platform! How to identify fraud and eliminate unreliable measurements from mobile advertising campaigns? Visit S4M during Dmexco and discover the new version of FUSIO by S4M, a tracking and analytics platform for advertisers to monitor, understand, and optimise their mobile advertising campaigns. Finding S4M at Dmexco… Our booth …
Join S4M at DMEXCO 2016 in Cologne and meet our team to discuss and learn about the latest mobile advertising trends. Don’t miss our events at Dmexco this year and mark down these sessions in your agenda! We would like to meet you during the conference, stop by our booth in Hall 7, booth E061-F068. To book up a …
It is no secret by now that mobile programmatic is indispensable in the advertiser’s media plan today. When accomplished correctly, brands can reach their intended customer in the most receptive moment to convert an intention into a transaction. Despite the increasing prominence of mobile programmatic, some brands are still on the fence and not yet …
When we talk about creativity in advertising, we’re usually referring to the actual ad creative itself — the genius ideas that become the genesis of sticky and memorable advertisements, like the 1985 Levi’s launderette ad or the Cadbury gorilla. Enter the digital world; times have changed. Television and print aren’t the only mediums by which …
Why context is now as important as creativity in advertising Read More »
S4M’s served impressions, clicks, CTR, landing pages, installs and opens on mobile browsers and applications are now MRC accredited NEW YORK, NY June 7, 2016 — S4M (Success for Mobile), a fast-growing mobile ad tech company, has been granted Media Rating Council (MRC) accreditation for mobile ad metrics, including served display and rich media ad impressions, …
Advertisers are no stranger to the necessity of delivering receptive personalized messaging on mobile. Today, this is possible through leveraging unique user behavioral and location data from mobile devices and the widely adopted use of dynamic creative optimization (DCO) technology. Here are 5 tips to leverage DCO in mobile campaigns to engage with mobile users …
Singapore, 5 April 2016 – S4M (Success for Mobile), a fast-growing international mobile ad tech company today announced their successful launch in the APAC region with commencement of operations in Singapore and the rest of APAC. After successfully raising $8 Million USD in funding last year, the company has accelerated their international expansion following rapid …
S4M Launches in Asia, Further Expanding its International Growth Read More »
NEW YORK – March 22, 2016 – S4M (Success for Mobile), a fast-growing adtech company has appointed Frederic Joseph CEO of its US operations. Joseph will be based in New York City at S4M’s US office and will oversee all aspects of the company’s North American business. To accelerate their US expansion, the company also …
S4M Expands US Footprint; Appoints Frederic Joseph US CEO of S4M Read More »
Paris, 15 March 2016 – S4M (Success for Mobile), a fast-growing ad tech company announced today that Pierre Gauthier will join S4M in a newly created position, as Head of Publisher Management and Development. Gauthier’s new role is strategically important for the accelerating growth of the company, and he comes on board to help reinforce …
Pierre Gauthier joins S4M as Head of Publisher Management and Development Read More »
Paris, le 14 mars 2016. IPSOS, leader des études en France, s’allie à S4M, spécialiste du marketing mobile, pour lancer le premier post-test permettant de mesurer l’impact des campagnes publicitaires mobiles sur l’image de marque. La mesure de l’efficacité des investissements publicitaires mobiles sur la notoriété de l’annonceur devient enfin possible et concrète. Ipsos …
Meet the team at the NodeJS Paris Meetup Event http://www.meetup.com/fr-FR/Nodejs-Paris/events/228972296/ Monday, Feb 23th 2016. 19h. Le Reset 86 rue de Charonne, 75011 Paris, Paris
Consumers are bombarded by millions of different messages everyday in this new digital era, where home, work, and relationships are blurred distinctions. To manage their daily lives, the consumer has firmly taken control by becoming the decision makers for what they see, read, download, and more importantly what they want to block. In the fast-paced …
Loyalty beyond love: How mobile programmatic will aspire brand love Read More »
London, December 17, 2015 – S4M (Solutions for Mobile), the pioneering adtech platform specialising in mobile, announced today it received the 2015 Cristal Festival’s Best Start-Up Award in the Marketing Innovation category. The Cristal Festival Jury, composed of marketing, technology, and media industry experts from around the world, awarded S4M with the prestigious honour due …
S4M Scoops Best Start-Up Award at Prestigious 2015 Cristal Festival Read More »
Paris, le 26 Novembre 2015. S4M (Success For Mobile), la plateforme technologique de publicité sur mobile, vient d’être élue Révélation de l’année In Extenso dans le cadre du prix Deloitte Technology Fast 50. Ce prix met en lumière la remarquable croissance de chiffre d’affaires de S4M, soit 12 millions de dollars pour la seule année …
S4M lauréat du prix Révélation In Extenso Technology Fast 50 Read More »
New York – S4M announced today the results of an extensive global study, the first of its kind, conducted on a sample of 1 billion mobile ad impressions across 30 campaigns, which revealed a huge loss of $10 Billion to advertisers through a lack of ad transparency. Ad units analyzed in the study were separated …
London, 4th June 2015 – S4M (Success for Mobile) has today announced an $8 Million Series A round of funding from Entrepreneurs Venture and Bpifrance digital fund to grow its mobile performance technologies globally (www.s4m.io). Already boasting a strong suite of products that make mobile perform more for businesses and an enviable client list including …